The gut may be a ways from the ears but sometimes it's crucial for you to bend of and take a listen. Powderfinger Promotions President David Avery had to take a listen to his in his decision to start working with Jams Bands such as String Cheese Incident in an era when Jam Bands just weren't fashionable.
Radio isn't just for listeners anymore
the RAB (http://www.rab.com/) CEO Jeff Haley is calling for a further commitment for radio station to start encoding their broadcasts with Song tagging technology, proving that the radio is no longer just for ears but for the eyeballs as well. The iPod Nano and Zune music players are both FM enabled devices that would provide a perfect opportunity to display the encoded signals, including song names. The overall idea is to drive more song purchases and awareness at the radio level, an even stronger indication that radio is still an effective medium for songwriters.
Street Music
How indie are you? Thats a good question to ask, because i believe that there are certain level of indie. I actually really enjoy the street performer, simply because sometimes walking down hollywood blvd. needs a soundtrack. What about the street merchant? At the same time you do have those artists that feel that they can sell you or even worse trick you into buying their product with a few nifty words, i think we're all in agreement on this, but there's nothing that inspires me to reach into my pocket and slip a few dollars like hearing them working for it.
When trying to market your music on the street words just don't cut it.
There is still only one way to jump start a song on the way to hit status, according to songwriters – radio airplay. The fact that there is so much diffusion on the internet only heightens radio's importance.
It’s all about volume, and that means exposure to as many ears as possible – the kind of exposure that just isn’t available at any one spot on the internet.
In a panel discussion at the CMJ Music Marathon the Path of a Hit Song seemed to be highlight of the event. Those panelists who have had Hit Song success say that radio is key. Mass hits come from mass exposure. READ MORE.