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Radio isn't just for listeners anymore the RAB (http://www.rab.com/) CEO Jeff Haley is calling for a further commitment for radio station to start encoding their broadcasts with Song tagging technology, proving that the radio is no longer just for ears but for the eyeballs as well. The iPod Nano and Zune music players are both FM enabled devices that would provide a perfect opportunity to display the encoded signals, including song names. The overall idea is to drive more song purchases and awareness at the radio level, an even stronger indication that radio is still an effective medium for songwriters.

Taking Marketing Cues from Alphex Twin Richard James AKA Alphex Twin is a british electronic musician described by the guardian newspaper as "the most inventive and influential figure in contemporary electronic music. Known for his outlandish marketing efforts it appears that Alphex Twin is at it again. His latest release goes the length of embedding his "demonic" face directly into the audio of track #2 (often referred to as "Equation"). It works by analyzing the audio with a spectrograph (note to self: keep a spectrograph conveniently stacked by my CD collection) which then decodes the audi and plots it in a frequency/time format. Pretty cool. If your looking to do any wacky marketing for your next release then you just might have stumbled across the holy grail.