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Taking Marketing Cues from Alphex Twin Richard James AKA Alphex Twin is a british electronic musician described by the guardian newspaper as "the most inventive and influential figure in contemporary electronic music. Known for his outlandish marketing efforts it appears that Alphex Twin is at it again. His latest release goes the length of embedding his "demonic" face directly into the audio of track #2 (often referred to as "Equation"). It works by analyzing the audio with a spectrograph (note to self: keep a spectrograph conveniently stacked by my CD collection) which then decodes the audi and plots it in a frequency/time format. Pretty cool. If your looking to do any wacky marketing for your next release then you just might have stumbled across the holy grail.

All that studio equipment that you're plunking all of your hard earned cash into deserves to be protected. Nothing shows just how much you don't use all of your fancy equipment like a congregation of dust. CompuCover is a company that makes custom-fit covers for your gear. They've been in business since 1979 so you don't have to worry about them vanishing in thin air when you need a replacement and they're cheaper than the dirt gathered between your Tritons Keys. One custom CompuCover sleeve will set you back a cool $16.95 in comparison to the $50-70 price tag of the competition.

cool video showcasing the omega 8 drum sequencer. (Facebook Vid)

Could this be the future of music creation? DYI instruments, an alien version of the Blueman group. If you are remotely close to Austin Texas this would be something very cool to check out. October 18 is the full event.