Seth's Blog: Viral growth trumps lots of faux followers - 0 views
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songplacements on 16 Feb 10Growing your brand on the internet should be similar to growing a tree in your back yard. The internet is an intimidating place when growing your brand as a musician, many bands have already have already racked up hundreds if not hundreds of thousands of fans, followers, myspace plays and you want nothing more to turn your 100 into as many as possible, you know, to catch up. Don't get caught up in the hype. Many of these followers are are faux. Some experiment's finding that 200,000 followers only led to 25 clickthroughs, because their following wasn't grown virally. Conversely, if you grow your 100 fans like a delicate plant it doesn't take long before your true fanbase overtakes the faux disconnected user base. On the internet Viral growth