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Things are changing so rapidly that the way we think of social media could be vastly different in the very near future. In the next three years alone spending on social media marketing will skyrocket in the B2B space from $11 million in 2009 to $54 million by 2014, according to a Forrester Research study. With new tools like Gowalla and Shopkick shaping how brands and consumers interact, marketers are recognizing how positioning themselves as industry thought leaders can help generate quality leads.

Because the appeal of Google+ is in its targeted sharing options, companies won't be able any longer to blast messaging across the platform through a few well-connected users--often a good strategy on Facebook and Twitter. If Google+ sharing features are an indication of how we actually share and socialize, it points to a trend away from mass messaging across a network. And because Google+ encourages users to build out large networks while also managing a close circle of real friends, the power of these connections will become increasingly important to marketers. That means that having 600 friends or followers won't mean too much anymore. What will be important--for marketers at least--are those contacts you include in your close circle of friends, who regularly share with you, and who expect you to share with them.

Alternative to Instagram on iOS

A panel of musicians, marketing executives and media professionals joined the UN Foundation's Executive Director of Global Partnerships Elizabeth Gore to explore how musicians and other celebrities can use social media to drive support for social issues.

Brazilian Digital Culture's community to democratically create and build a public policy of digital culture, integrating citizens, government institutions, state companies, civil society and the market. The site is run by the Brazilian Culture Ministry and uses BuddyPress (Wordpress).

Indonesia Internet and Mobile usage summary and market outlook.

This is an awesome guide for designing a landing page. A great place to start, however, this doesn't mean you should not test your page. Every market is different, testing may show hotspots in different areas.

Marketers understand that user-generated content such as ratings and reviews are required elements of a comprehensive location-based search program.

This is why companies are archiving and storing every tweet.

T-Mobile USA is getting into the voice over IP market with a new application that will allow people to make voice calls from Facebook.

So, where has this impulsive need for mobile apps come from? Karen van Zyl, Marketing Executive for Newsclip, explains, "Social engagement demands constant communication, so why not communicate and engage through your phone as it's fast, easy and ultimately effective."

UNSOCIAL addresses a key need for more advanced networking tools to drive real-time relationships for business. Through its location-based networking and smart-tagging platform, UNSOCIAL connects users with business professionals they should meet based on shared information and proximity, making it the ideal tool to find and be found at business events, tradeshows and conferences. In the rapidly growing tech arena of mobile, location-based services and events marketing.

Keep up to date with Facebook News, Facebook Marketing and Facebook Business

A list of 10 case studies that prove the ROI of social media, both through direct monetary return, customer loyalty, repeat traffic and more. Viewing social media holistically to gain a better understanding of how it can work for you is more beneficial to any brand than looking for one single return. Remember that social media marketing is not the same as online advertising ; it's not necessarily something that can be switched on and off to directly produce revenue."

Most social media posts are inherently local. Friends post a photo of themselves on Facebook at a new local restaurant, another social connection checks-in to a nearby retail store via Foursquare and so on. All of these online social interactions present tremendous market potential for businesses trying to engage with consumers online.

How to connect MailChimp campaigns to Facebook using MailChimp's app.

Fast Follow allows you to get Tweets from your favorite Twitter users on your phone by sending one simple message, even without a Twitter account

Hey everyone, Fast Follow is available in Indonesia!

Cool, easy to use graphics creator -and it's free! The button templates are very impressive.

Location based advertising are not always about proximity. They can also take users away from where they are at currently and influence them to travel to new places.