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From SEO to design, to forms and social media -it's all here in this online customer service guide for websites and business online.

This is an awesome guide for designing a landing page. A great place to start, however, this doesn't mean you should not test your page. Every market is different, testing may show hotspots in different areas.

Some great points on social media from the New Zealand State Services Commission wiki. Make it findable. Search is good, but tangible evidence that the discussion is happening is better. 'Most viewed' or 'latest discussions' are simple ways of showing that evidence, and are based on how people click their way through your site. Make it navigable. Create linkages between related contributions, so that one contribution leads to another, which leads to another, and so on. This breaks down isolation between participants, gives them a sense of discovery and encourages them to respond to new things they've found. Tagging and tag clouds are one great way of making user-generated content navigable, by helping people see connections between their ideas and the ideas of others. Make it portable. Prompt people to bring the discussion into their own context -- at home, at work, or on other sites. This will draw in more people to the discussion and help everyone feel connected to what's happening on their own terms. APIs, widgets and gadgets are key tools for doing this. Make it personable. It's important to know that there is a someone -- not a something -- behind the ideas. Social media, like blogs, are compelling because they have personality and a sense of authenticity behind them. Seek ways for people to add personality to their contributions.