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A list of 10 case studies that prove the ROI of social media, both through direct monetary return, customer loyalty, repeat traffic and more. Viewing social media holistically to gain a better understanding of how it can work for you is more beneficial to any brand than looking for one single return. Remember that social media marketing is not the same as online advertising ; it's not necessarily something that can be switched on and off to directly produce revenue."

I can't think of a better example of Deep Social Networking that the case study in this video. Skip ahead to around 7:00, especially from 8:30 to the end where they talk about Ushahidi.

I encourage everyone to this out! Especially in light of the draft paper we are working on.

Regarding the paper, given that Indonesia hit hard by the tsunami of 2004, the readers might respond well to this case study involving social media and mobile.

"Twitter recently redesigned their sign-up process to boost new user engagement. Though the new sign-up process added one more screen, conversions went up 29%. How? Gradual engagement." Interesting case study on website engagement.

Twitter is such a useful service and by far my favorite social network.Check out these Twitter projects and case studies.