Skip to main content

Home/ Groups/ Social Networking for Admissions
Rss Feed
Sort By: Most Recent | Popular Filter: All | Bookmarks | Topics Simple Middle
2More

Reining in the outliers for a university-wide cohesive social media presence | .eduGuru - 0 views

doteduguru.com/sive-socialmedia-presence.html highered facebook social media recruiting
shared by Kate Klingensmith on 24 Aug 09 - Cached
  • I believe the central Web and/or marketing units of a university should also be the campus experts to create and maintain a strong and effective social media presence.
  • For most small- to mid-size universities, I think a tool like Facebook can be seen structurally as the university Web site. There is one main home page, otherwise known as a Fan Page on Facebook, for the university.
6More

SquaredPeg » Blog Archive » Here come the Fall 08 kids… - 0 views

squaredpeg.com/...here-comes-the-fall-08-kids highered facebook social media recruiting
shared by Kate Klingensmith on 13 Aug 09 - Cached
  • Hop on Facebook and search ‘[your school] Class of 2012′ and see what comes up. If nothing comes up, you still have some time
  • our bloggers and forums on the site
  • and try to have the conversation start on our turf, with the Bloggers answering questions
  • ...3 more annotations...
  • To date the forum has had moderate success at best. Our only promo is an email and links off the Admission page. We’ve been unsuccessful in having the Bloggers showcased on the www site or elsewhere (change = bad, I guess)
  • I created a Facebook Fan Page for them so that kids can become a Fan of the Bloggers. From there, they can ask the bloggers questions, see recent blog posts, email them, etc. This takes the conversation back to Facebook, but at least we can get some correct information out there
  • Now, this is great. Kids are connecting, and effectively yielding each other. So what’s the big problem? Incorrect information.
1More

SquaredPeg » Blog Archive » How #2013 will help us yield better. - 0 views

squaredpeg.com/...2013-yield highered facebook report engagement recruiting
shared by Kate Klingensmith on 07 Aug 09 - Cached
  • 5 students who emailed/messaged me are now the Admins of the group, so they already feel like a part of the Butler community.  The more you can share this experience and feeling with others, the more you will yield.
9More

Universities From UCLA to Maryland Finally Espouse Branding - Advertising Age - News - 0 views

adage.com/article highered social media report recruiting marketing
shared by Kate Klingensmith on 05 Jun 09 - Cached
  • finding new ways to market to prospective students and raise their profiles for potential philanthropy and research funding.
  • in fiscal year 2008-2009, UCLA had about $4 billion, Maryland had $2.7 billion and Cornell had $2.9 billion -- these schools could afford to spend tens of millions on advertising and marketing. But they spend far less.
  • the figure reflects only paid media spending, not the university's total marketing outlay.
  • ...6 more annotations...
  • UCLA spent $1.25 million on this year's campaign, its second ever. That's double the budget of its first but still an estimated .03% of its operating revenue.
  • "Marketing is about helping the university develop a powerful brand, defining brand with a big B,"
  • Maryland spent $5.1 million on measured media in 2008, according to TNS Media Intelligence.
  • the school will go deep into the web and social media.
  • Cornell University's business school, the Johnson School,
  • invests 60% to 70% of its marketing budget on new media.
1More

The Seven Essentials of Enrollment Management « Building Marketing Strategies... - 0 views

buildingmarketingstrategies.wordpress.com/...tials-of-enrollment-management highered admissions social media strategy
shared by Kate Klingensmith on 26 May 09 - Cached
  • The marketing focus of enrollment management is on the “admissions funnel,” the model that visually describes moving prospects down through the admissions process and into the university’s enrollment.
1 - 20 of 51 Next › Last »
Showing 20▼ items per page