Not all activists, as the authors several times take care to emphasise, are drawn into the world of corporations, branding, and global markets: grassroots actions continue, although their strength seems lessened.
Protest Inc. - the corporatization of protest - Reviews - The Ecologist - 0 views
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One thing that seems to be happening is that "over the last two decades activist organisations have increasingly come to look like, think, and act like corporations". Three processes are helping this: what they call the securitization of dissent, the privatization of social life, and the institutionalisation of activism.
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The US Nature Conservancy, for instance, is in partnership with companies that 'real' activists - and many other supporters only a few years ago - wouldn't want to be seen dead with: the likes of BP, Wal-Mart, and Monsanto. Greenpeace is given as an example of a NGO that has resisted corporatization more than some, yet "the scope of what [it] is calling a 'victory' is nonetheless instructive of how deep the process of institutionalisation is reaching".
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