Chrysler will use the forum to listen to consumers' ideas and feedback, but will also introduce new ideas to the group and gauge their reactions. But Erich Merkle, director of forecasting for IRN Inc., warns that Chrysler can't use the board as a crutch. "You still need someone with an intuitive feel to make the decisions, not only for what customers want but for what customers don't even know yet that they want," Merkle told KickingTires.com. "You need someone like a Bob Lutz who says, ‘This is it.’"
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Chrysler launches industry first Online Customer Advisory Board - 0 views
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Chrysler will in Zukunft intensiver den Kunden zuhören und hat dazu ein Programm mit 2000 Teilnehmern gelauncht, die zum einen Ideen des Konzerns bewerten sollen und zum anderen aber auch eigene Ideen einbringen dürfen.
A Chronology of Brands that Got Punk'd by Social Media - 0 views
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Really good list with companies who messed up
Chrysler Advisory Board - 0 views
More on coComment Advertising - 0 views
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Making mistakes in social media is a lot like sticking daggers into a wooden fence. Just because you apologize and pull them out, they still leave the scars for others to see, and feel. Sometime apologies help people feel better, but they don’t fix perception. This is why thinking before engaging is critical to success in the world social media marketing. This is after all, about people.
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coComment messes it up. Good example of how things can go wrong easily in the social-media-space.
User-Generated Content & Social Media - 0 views
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"User-Generated Content and Social Media Advertising Overview," is a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.
My Starbucks Idea - 0 views
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Starbucks-Community, auf der Kunden ihre Wünsche und Vorschläge einreichen können. Andere können kommentieren und voten.
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This customer-feedback-community by Starbucks has been the talk of the social-media-town for the last few weeks. The idea is welcomed everywhere but the problem seems to be that Starbucks seems invisible on the community so that customers feel unheard.
IBM Social Computing Guidelines - 0 views
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Richtlinien von IBM für das Verhalten der Mitarbeiter in Blogs, Wikis, Social Networks etc.
Blogging Software Firm SixApart Buys Social Media Agency Apperceptive | paidContent.org - 1 views
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SixApart, the blogging software firm with products like MovableType, Typepad and Vox, is now moving up the value chain into offering advertising and consulting services, and has bought New York City-based social media creative agency, Apperceptive.
Che cos'è la Media Education? - 1 views
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In un testo web molto sintetico viene esplicitato il significato e l'obbiettivo importantissimo al uso e alfabetizzazione dei social media.
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