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SixApart, the blogging software firm with products like MovableType, Typepad and Vox, is now moving up the value chain into offering advertising and consulting services, and has bought New York City-based social media creative agency, Apperceptive.

"User-Generated Content and Social Media Advertising Overview," is a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.

Good article about a social-media-campaign.

Interessante Backgroundinfos zur Social-Media-Kampagne des Steuersoftwareherstellers H&R Block. Inkl. Learnings am Ende.

Communispace is the market leader for creating communities for companies to listen to their customers.

Community-Experten, die Communitys für Unternehmen bauen, damit diese ihren Kunden besser zuhören können