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Facebook Profile Migrations: A Cautionary Tale - 0 views

mashable.com/...book-profile-migration-warning facebook migrations profile page
shared by Carri Bugbee on 01 Apr 11 - No Cached
    • Carri Bugbee
      Carri Bugbee on 01 Apr 11
       
      Good information for musicians w/ thousands of followers! It's probably not worth the effort to do the migration, it has more pitfalls than upsides.
  • local
  • ok page while still bringing their friends (ie, fans) along with the
  • ...3 more annotations...
  • might want to think twice, or even thrice, before making the leap. The new tool is intended to help brands, local business, organizations or public figures create a new Fa
  • Facebook told me that this is a tool meant for businesses, not individuals. The company doesn’t encourage users to convert their profiles to Pages because content doesn’t move over, only connections.
  • Here is what converting a page actually means, in terms of user content:Only your profile photo transfers, no other profile photos or intricate profile information carries over.Any uploaded photos, wall posts, comments and likes disappear.Facebook messages disappear.Any applications linked to a Facebook account lose that connection.The username you have on your profile may or may not transfer over. In my case, it didn’t, and now http://www.facebook.com/christina.warren serves up a big fat, not found page, rather than my profile. The kicker? The name has been “used” so I can’t claim it again.The resulting account is known as a Business Account and can only be used to create and manage pages, not to engage in personal contact. This means that even if you do create a brand new Facebook profile (more on that later), you have to consistently switch between the two accounts for different tasks.
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Google Places Launches New Bulk Listing Management Tool - 2 views

searchengineland.com/listing-management-tool-120552 google places social+media local search SEO
shared by Carri Bugbee on 11 May 12 - No Cached
  • Edit one or more of your listings’ data at once Search through your listings, filtering by specific information or for listings with errors Upload new listings using a data file or by adding them individually within the interface Tell us how we can improve this new interface by clicking the “Give Feedback” link
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Majority of Technology Marketers Plan Budget Increases for 2012 | IDG Knowledge Hub - 0 views

idgknowledgehub.com/...plan-budget-increases-for-2012 technology marketers B2B BtoB business-to-business marketing lead generation content marketing social+media tools budget
shared by Carri Bugbee on 02 Jan 12 - No Cached
  • As might be expected in a difficult economy, lead generation topped all digital budget categories with almost 27% followed by display/banner at just under 20% and search at almost 19%.   As to what is driving digital media investments in 2012, audience composition, ROI and measurement capabilities, audience reach, and data targeting were selected by more than three-quarters of the respondents.By a wide margin, click through rate is the most important factor in campaign success with cost-per-engagement and interaction rate almost equal in importance.
  • Content marketing, which includes white papers, case studies, videos, custom websites, video and white papers, is among tech marketers’ top five spending priorities for 2012.  Led by collateral at 71%, followed by webcasts/virtual events at 61%, videos at 59%, research at 55%, and articles/features at 54%, marketers are investing in a wide variety of content marketing or custom programs.  Agencies are much mo
  • s for social media, YouTube and Facebook lead all platforms with LinkedIn, Google+ and Twitter not as popular. Among BtoB respondents, 53% found social extremely/very valuable for finding relevant technology content on the Web, which is double the 2010 figure.  Not surprisingly, 18- to 34-year-olds are most active with social media.  According to all users in the IDG survey, 60% rely most on tech sites, 46% peers or colleagues, and 43% independent tech journalists/bloggers.
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  • Approximately two-thirds of the marketers indicate they will outsource one or more projects involving content creation, creative development, ad unit creation and online production/services.
  • Event spending will rise sharply as 70% of respondents plan on increases for 2012 with a significant shift to small/local roundtable programs and virtual events.
  • An amazing 95% of the respondents watch tech videos and three-quarters of them share or post video.  What respondents look for in video varies from one region to another with in-depth product reviews and how-to videos being of most interest.  Most people said they watch on their computers with the majority of viewings after business hours and on weekends.
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How "Data In, Data Out" Solves Social Marketing Challenges | Forrester Blogs - 0 views

blogs.forrester.com/...es_social_marketing_challenges social engagement dashboards publishing dashboards social marketing
shared by Carri Bugbee on 20 Mar 14 - No Cached
  • Percolate first identifies which social topics matter to brands’ audiences, then finds matching assets in those brands’ databases. SocialFlow tracks how many of a brand’s social followers are active throughout the day, then automatically posts the brand’s content at the best possible moment. Brand Networks taps historical sales and weather databases to tell retailers which products will generate the most social interest, based on local forecasts. SimpleFeed helps brands’ affiliates automate content selection — dynamically publishing social posts that have worked for other affiliates in the past.
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9 Huge SEO Mistakes You Don't Want to Make - 0 views

blog.hubspot.com/...you-don%E2%80%99t-want-to-make seo SEM search marketing search optimization
shared by Carri Bugbee on 07 Aug 14 - No Cached
  • Not Registering Your Site With Bing
  • Missing “alt” Tags and Bad File Names
  • Not Taking Advantage of Google Authorship
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  • Not Taking Advantage of Local Search Consistency
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Why the News Feed is Becoming Less Important for Facebook Pages - 0 views

blog.bufferapp.com/new-facebook-page-design facebook newsfeed facebook pages marketing
shared by Carri Bugbee on 15 Aug 18 - No Cached
  • as Page reach and engagement continues to dip for brands, Facebook has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution.
  • Facebook Page is becoming more like a website for your business — a destination people will come to when they want information, or even make a purchase or booking, as well as a place to engage with great content.
  • Facebook has made it easier for people to recommend your business by bringing Recommendations to your Page. As shared by Facebook: People will now be able to post a Recommendation for your business including text, photos and tags directly on your Page. And Recommendations will also help you reach people while they’re searching for or talking about your business.
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  • Actions A suite of action buttons are now featured prominently near the top of Pages. These buttons enable people to take actions like book an appointment for a haircut, order a pizza, send a message or write a Recommendation.
  • More visibility for stories Since launching stories in 2017, Facebook has been experimenting with ways to make it easier for people to engage with your story and with this update, people can view your business story by tapping on the Page profile photo.
  • Events ticket sales 700 million people use Facebook Events each month and now businesses will be able to sell tickets directly through Facebook Pages. Facebook is also creating event-specific ads to help with promotion and marketing.
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