When Should You Use Facebook Canvas Ads?
There are lots of applications for Canvas ads. Whether you want to implement a conversion campaign, grow brand awareness, or generate more clicks to your site, these are a great idea.
If you want to elicit a direct response, consider using a format that displays your products with a CTA button.
If brand awareness is your goal, focus your efforts on creating engaging visuals and copy to attract as many views as possible. In this case, also consider paying based on CPM (impressions) rather than CPC (clicks). This will help you optimize your views.
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in title, tags, annotations or urlYour Complete Guide to Facebook Canvas Ads - 0 views
Snapchat ramps up UK pitch, but ad buyers remain unconvinced - Digiday - 0 views
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Not even the promise of lower CPMs as a result of less competition was enough to tempt large swaths of advertisers to change their view of the platform last year. But it wasn’t for lack of effort. Snapchat execs pushed the self serve auction model in the U.K. for much of 2018.
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Snapchat’s impressions are now the cheapest of its peers, according to the ad buyers interviewed for this article.
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ll told, the ephemeral mobile messaging app had a good year in 2018 thanks in part to the arrival of the Snap Pixel. When it launched last summer, the pixel gave its ad business more clout as agencies could go to advertisers with more accurate data based on how Snapchat’s ads drive direct response clicks to websites. Deeper data on what actions Snapchat’s ads drove meant ad buyers could move away from last click attribution models.
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Viewability has long been an issue for advertisers on Snapchat where ads remain easily skippable, contributing to low viewability rates. One paid media director at a media agency said that he has seen viewability rates in the single digits. That may potentially be addressed by a new non-skippable ad format,
Snapchat Receives Poor Grades From Marketers | Digital - AdAge - 0 views
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Between Twitter, Facebook, LinkedIn, Google, Yahoo, AOL and YouTube, Snapchat only outperformed AOL in terms of ROI, scoring a 3.43 out of a possible 8 points, according to the survey (AOL scored a 2.88). Google (6.98) and Facebook (6.72) led the pack, performing nearly twice as better than Snapchat, RBC said.
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1,600 marketers were surveyed in an attempt to gauge the pulse of the digital advertising industry. The sobering news underscores the uphill battle Snapchat faces as other platforms like Facebook-owned Instagram and Messenger mimic its features.
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Marketers cited increased competition from Instagram, difficulty measuring key performance indicators, poor targeting and a decrease in both user engagement and open rates as reasons why their ROI with Snapchat decreased
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