Marketers are siphoning budgets from display campaigns on Twitter to its video ads, which when synchronised with TV media buys can lead to a 10 per cent lift in their return-on-investment from the legacy medium.

To propel its own video offering, Twitter is working on features such as demographic targeting and validation, gross rating point and target rating point as well as reporting.

We are focused on live premium content in all sports, news and politics as well as entertainment to bring together for our users what they are already talking about, what they already care about," added Bain.  The company will be hoping live streaming help lift its monthly active users. It’s been an ongoing problem for the social network and while it moved up slightly in the quarter, up to 310 million compared to 305 million in the previous one, growth has been fairly stagnant for the last year.

it can be tough to predict what headlines will work best for your audience—that’s where Coschedule’s Headline Analyzer comes in handy.

LikeAlyzer, powered by the folks at Meltwater, provides an in-depth assessment of your Facebook page performance, coupled with super-actionable recommendations on how you can boost engagement with your brand. Unlike many other free tools, you don’t have to turn over any personal information to attain the assessment. Simply plug in your page URL and it will be automatically generated within seconds.

Now you can outsource the scavenging to DrumUp and cross this task right off your to-do list! This free tool identifies engaging stories that are fit for your audience, ranks them and then queues them up to be shared on your social media accounts.

carousel ads can now be a combination of pictures and/or video and must include three to five content pieces. The maximum length for videos in this format is 60 seconds, which is standard for all Instagram users