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Carri Bugbee

Advertisers say Snapchat's unique selling point is that it's the cool, new thing - whic... - 0 views

finance.yahoo.com/...e-selling-point-140807285.html

snapchat brands advertising ads social media media buying

shared by Carri Bugbee on 15 Feb 17 - No Cached
  • Snapchat is at the mercy of competitors like Facebook and Google that can simply copy its products.Advertisers say Snapchat's unique selling point is that it is cool, new, and has created its own advertising "currency."But ad-buyers also need Snapchat to do more to prove its ads actually drive sales if they are going to commit meaningful budgets to the platform.
  • the barrier to entry for new entrants is low, and the switching costs to another platform are also low. Moreover, the majority of our users are 18-34 years old.
  • Users under 25, it says, visit Snapchat more than 20 times and spend more than 30 minutes on the app each day. It may have fewer users than its rivals, but, for now at least, they are highly-engaged
  • ...3 more annotations...
  • Snapchat's focus on "sound-on" video ads has been appealing to its entertainment clients.
  • The behavior on the app is very different as you want to focus more on shorter content, whereas on Instagram, people tend to watch longer videos."
  • Snapchat says its vertical video ads are "as good as television" — and in some ways better — because users can choose to skip ads, swipe up to interact with them, and advertisers can use more granular targeting than TV. But with AdAge reporting in November that the average Snapchat video ad lasts less than three seconds and Snapchat counting a video "view" as soon as the video opens, it remains to be seen whether its ads are more effective than those on TV
Carri Bugbee

Closing the Social Loop Through Content Marketing - 0 views

www.searchenginejournal.com/...97293

social+media content marketing strategy owned media

shared by Carri Bugbee on 02 May 14 - No Cached
  • Most of your content is getting lost in the shuffle. Recycle it! Let the customer’s social activity tell you what they prefer. Engagement in social is good, but not if that’s all you get. Some top brands have made the transition to acting like publishers with dedicated internal and external teams cranking out content.
  • Top tactics used by savvy publishing brands are: Storytelling – high quality engaging content on an going basis Infographic Creation – relevant lists and how to’s Visual Content Marketing – compelling visuals eBook Creation – great for lead generation eMailer Personalization – targeting with relevance and being the information / education source Content Curation within an Industry – keep people coming to you because you find what’s hot and important to your customers, making it easy for them to keep current Webinars / Pod Casts / Google Hangouts – establishes authority Slide Share Presos – extends your corporate social graph and thought leadership Case Studies – SEO value and high share currency Videos to Motion Infographics – video is growing
  • Brands have a need for smart content routing and unique displays which enable them to maximize customer engagement and experience at every touch point, increasing site participation, and garnering higher social share just begs to get fracked.
  • ...2 more annotations...
  • Brands must embrace customer driven publishing techniques to scale their own engagement and utilize intelligence to drive higher call to action responses. There are several examples of content recommendation and discovery platforms. You may have seen them on bottom or right sides of sites, labeled “Sponsored”, “Content Found for You”, or “You Might Also Like”.
  • Companies like Outbrian, Taboola and Zemanta all provide content fracking techniques over some of the biggest publishing networks. Here is a list of the top platforms, ranked by market share (based on LeadLedger analysis). OutBrain Taboola NRelate Zemanta Disqus Scribol ShareThrough
  • Carri Bugbee on 02 May 14
     
    How to Frack Your Content Marketing and Close The Social Loop
Carri Bugbee

Lessons from Progressive screw-up: When it's Twitter vs. lawyers, take Twitter - Red Tape - 1 views

redtape.nbcnews.com/...witter-vs-lawyers-take-twitter

progressive social+media crisis communications crisis management

shared by Carri Bugbee on 09 Nov 12 - No Cached
  • "The thing I've tried to do with any client opening up its customer service channels -- you have to have a crisis communications plan mixed with a customer service plan," he said.  "You have to anticipate what will happen. ... Companies that dive in without a plan of attack for those situations are finding it difficult."
  • "You have to have a lawyer on staff who can be on call and help your social media team craft communications in crisis situations," he said. "When you have a big publicity problem, you have your legal team working hand-in-hand with PR. Why wouldn't you do the same thing in the social media world?"
  • "Any industry that's heavily regulated will always have a layer of legal and compliance teams that have to be trained, and have to buy in," he said. "It can be done with the right legal team. But if you have a team that constantly says ‘no,’ it'll never work."
  • ...2 more annotations...
  • "It's not that hard to know these days who are the folks likely to be influential in this conversation," Matthews said. "You know what the top 10 issues that you might face are, and you know who is likely to be the most influential when those stories break, the people who might take your side or be opposed. ... Ask yourself how do you engage them. What is the content you can bring to bear that articulates your position rather than letting the public run wild. You can never control the conversation, but you can make sure your side is heard."
  • "It really helps you find your skeletons in the closet," he said. "You have to have a mindset that you are grateful your customers are telling you what you are doing wrong, and you have the opportunity a chance to fix it.
Carri Bugbee

More Than Half of US Consumers Don't Want to Friend a Brand Online - CMO Today - WSJ - 0 views

blogs.wsj.com/...-want-to-friend-a-brand-online

brands social media social networks marketing

shared by Carri Bugbee on 26 Sep 14 - No Cached
  • 40% of Internet users across the world don’t see any point in “friending” a brand online. In the U.S. and the U.K., that figure rises to 55% and 63%, respectively. In emerging markets, consumers were more open to it.
  • there’s evidence that they want to engage with a brand online so long as they get something out of it. For example, the majority of shoppers in the study said they are open to receiving an ad or promotion from a brand on their mobile device that’s tied to their location.
  • half of respondents in the study said they are interested in brands sharing other users’ brand or product experiences with them and 42% said they want brands to help them make better product choices.
  • ...1 more annotation...
  • ore than half of consumers want to interact with brands to solve service issues and 37% want brands to respond to their comments and feedback, whether positive or negative.
Carri Bugbee

Why Aren't There More Female CEOs In PR? - 0 views

www.holmesreport.com/...t-there-more-female-ceos-in-pr

PR public relations

shared by Carri Bugbee on 27 Apr 15 - No Cached
  • While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in the industry.
  • This raises the question, are big agencies losing talented women — some of whom start firms that ultimately become competition because of rigid policies?
  • A recent study by Bain & Company found that 43% of women aspire to top management within the first two years of their position, compared with 34% of men. “Both genders are equally confident about their ability to reach a top management position at that stage,” reads a blog post on the research. “This suggests that women are entering the workforce with the wind in their sails, feeling highly qualified after success at the university level.”
  • ...6 more annotations...
  • Research also indicates that men with stay-at-home wives tend to hold negative views of working women.
  • Among these, women have a tendency to focus on building effective relationships as leaders. Meanwhile, men tend put their energy into demonstrating results of their work, according to a study that came out last year.
  • We have so many women who are great at running accounts so management is reluctant to move them out of those roles,”
  • Research tends to support theories that women don’t call as much attention to their own achievements. In fact, not only are women more likely to abandon these efforts because of negative feelings about self-promotion, they are more likely to encounter backlash for advocating for themselves.
  • As part of the Lean In organization, Sandberg has also raised the issue of women taking on “office housework” like taking notes and planning meetings — tasks that don’t usually pay off neither financially nor with the corner office.  
  • “Everyone talks about mentorship — but what does that really mean? You have to be in the room, making decisions,” she says. “But that inner circle starts to narrow around that second or third tier. That’s where there must be gender equity. Something is wrong if there are all-male meetings at that level.”
Carri Bugbee

TV Advertising Changed Radically This Year | Adweek - 0 views

www.adweek.com/...anged-dramatically-2014-161969

TV television social TV advertising commercials

shared by Carri Bugbee on 23 Jan 15 - No Cached
  • Nielsen competitor ComScore is trying hard to create a product that will loosen Nielsen's grip on TV ratings, but that's a nearly impossible task. The question is less whether Nielsen's TV ratings will go away than whether traditional linear cable agreements will eventually go away and Nielsen's ratings system will become obsolete
  • There's just too much that's too similar on TV, and the wars of attrition with cable operators mean all packages just aren't going to contain all channels anymore. They can't afford to.
  • Third parties like Acxiom and Experian have an incredible amount of information, and the CEO of Acxiom told us consumers should have to pay to prevent their financial data from circulating among anybody who wants to buy it, basically like getting an upgrade on an airline.
  • ...4 more annotations...
  • If you're an advertiser, there's a lot to think about here, especially the integrations that companies like Netflix are quietly selling to defray the cost of producing jaw-droppingly expensive fare like House of Cards. With reality on the rocks and scripted shows in a constant battle for the best teleplay, it's worth hitching your wagon to the right star.
  • I said a while back that linear cable would never sell premium inventory programmatically; I'm sticking with that. What's changed is linear cable likely will be unrecognizable in 10 years—even HBO is decoupling its highly prized service from a traditional cable sub
  • TV subscriptions are getting sold differently as consumers express their displeasure with the ever-pricier cable subscription model. That means more and more inventory is delivered in apps and through browsers. And that means programmatic sales, for sure.
  • consensus seems to be that it leaves advertisers scrambling to move money from linear cable to digital. That gets characterized without fail as a vote of no confidence in network programming, but it's really not; it's a vote of no confidence in the cable industry.
Carri Bugbee

Facebook Expands Targeted Advertising Through Outside Data Sources - NYTimes.com - 0 views

www.nytimes.com/...ough-outside-data-sources.html

facebook targeted advertising social media FBX

shared by Carri Bugbee on 28 Mar 13 - No Cached
  • it is no longer relying solely on what Facebook users reveal about themselves. Instead, it is tapping into outside sources of data to learn even more about them — and to sell ads that are more finely targeted to them.
  • The push to refine targeted advertising reflects the company’s need to increase its revenue. Its shares are worth far less than its ambitious initial public offering price of $38 a share last May, and Wall Street wants to see it take concrete steps to prove to advertisers that it can show the right promotions to the right users and turn them into customers.
  • Last fall, it invited potential advertisers to provide the e-mail addresses of their customers; Facebook then found those customers among its users and showed them ads on behalf of the brands.
  • ...1 more annotation...
  • Targeted advertising bears important implications for consumers. It could mean seeing advertisements based not just on what they “like” on Facebook, but on what they eat for breakfast, whether they buy khakis or jeans and whether they are more likely to give their wives roses or tulips on their wedding anniversary. It means that even things people don’t reveal on Facebook may be discovered from their online and offline proclivities.
Carri Bugbee

Why Marketers Need to Reorganize Around the Most Powerful Behavior Principle of All: Ut... - 1 views

adage.com/...240860

utility marketing brand branding nike fuel band

shared by Carri Bugbee on 18 Apr 13 - No Cached
  • Carri Bugbee on 18 Apr 13
     
    To plan a more complete response to the new world, marketing needs to reorganize around its unifying principle: utility. Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world. That's why Nike Fuel Band wasn't just the innovation of the year; it's the first full-utility footprint. Utility also requires replacing the chain of faith with a chain of actions. We need to plan and monitor how our messaging bounces along the stream of consumer interaction, and through the path of commerce. For example, retargeting extends utility to display advertising, and smartphone point-and-shop apps (e.g. WiO and Shazam) start to fulfill on the commercial potential of interactive TV. Your content needs to let me activate on my terms. Utility also means we need to understand consumer behavior after seeing ads, not just before. The weight of marketing research has been on targeting. Now we need to create the lens for the complete activation spectrum.
Carri Bugbee

The art of apologising: What the United Airlines CEO should have said - 0 views

www.telegraph.co.uk/...-airlines-ceo-should-have-said

PR public relations crisis communications crisis management

shared by Carri Bugbee on 11 Apr 17 - No Cached
  • The language used is vital. Munoz did not mention the words ‘sorry’ or ‘apology’ in his internal memo, merely expressing his “regrets” that the situation arose.  “You need to think about the ramifications of getting that apology wrong, because often it’s much, much worse if you don’t get the follow-up right. Mistakes happen, but the nature of the company’s response says a lot about their ethics in general,
  • “All people want to hear is an authentic message and some action that ensures it won’t happen again. Reputations take years to build and seconds to lose. It’s not worth risking anything.”
  • the first golden rule of corporate apologising is speed: get your say in first to limit the damage and give the impression of owning up to it. Munoz’s letter came nearly 24 hours after the debacle. Then you need to empathise with the people affected – in this case not only the passenger in question, but those around him.  “He hasn’t considered the distress caused to his other passengers here. The problem is bigger than defending the actions of his staff, he needs to apologise to those clearly upset by having to witness the event and feel uncomfortable on his service,”
Carri Bugbee

The Best and Worst Times to Share on Facebook, Twitter - 3 views

mashable.com/...best-time-to-post-on-facebook

times share sharing Facebook social+media social media timing

shared by Carri Bugbee on 14 May 12 - No Cached
  • Want your link to get the most traction on Twitter? Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET.
  • he company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. PT) will give you the highest click rank, especially on days earlier in the week. Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays.
  • The half-life of a link posted to Twitter is about 2.8 hours, according to bit.ly.
  • ...2 more annotations...
  • However, Facebook’s optimal posting times are slightly different than Twitter. Links sent between 1:00 p.m. and 4:00 p.m. get the most traction, with Wednesday at 3:00 p.m. being the best time to post on Facebook all week.
  • “While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am,” bit.ly said in a blog post on its site. “Traffic from Facebook fades after 4:00 p.m.”
Carri Bugbee

Facebook to Use Web Browsing History For Ad Targeting | Digital - Advertising Age - 0 views

adage.com/...293656

facebook web browsing history targeting retargeting advertising ads privacy

shared by Carri Bugbee on 12 Jun 14 - No Cached
  • From every ad, users can also steer themselves to an "ads preferences" settings page, where they can tell Facebook not to show them ads based on their inferred affinity for certain categories. Conversely, they can also select categories they are interested in.
  • Now users who click or tap on the drop-down menu on a Facebook ad and select "Why am I seeing this ad?" will be taken to a brief explanation for why that ad was shown to them. For instance, a user could be told they saw an ad because they're interested in televisions, and that Facebook's inference was based on pages they've liked and ads they've clicked on.
  • the new targeting is intended to help direct-response advertisers, in particular, to make their Facebook ads more relevant to their selected audience.
  • ...1 more annotation...
  • For now, it will capture websites that use Facebook's conversion tracking pixel -- which advertisers affix to see if their Facebook ads are yielding sales and traffic -- as well as mobile apps that use Facebook's software development kit to deploy Facebook services, like the log-in. Websites and apps that have Facebook's tracking software encoded to retarget their visitors are also in the mix. Impressions tracked via the "like" button encoded in mobile apps -- which Facebook recently introduced at its f8 conference for developers -- will also be included.
Carri Bugbee

Just Like Facebook, Twitter's New Impression Stats Suggest Few Followers See What's Twe... - 0 views

marketingland.com/book-twitter-impressions-90878

impressions Twitter Facebook stats

shared by Carri Bugbee on 25 Nov 15 - No Cached
  • Twitter shows you everything posted by those you follow: news, thoughts from friends, pictures and more. You dip in and out as you like. But similar to live TV, when you turn it off — when you’re not actively watching Twitter — then you’re missing everything. Those 10 or 100 or 1,000 accounts you follow? Even though Twitter shows you everything from them, unlike Facebook, you’ll largely miss whatever they do if you’re not watching Twitter constantly.
  • That 5% engagement rate sounds pretty good, but it’s based only on the 7,195 people who actually saw my tweet. What’s the engagement rate for my overall audience of 390,000? That’s 0.1%, rounded up from 0.0923%.
  • Tweet & Tweet Again To Reach 30% Of Your Audience Twitter’s own post suggests that high visibility isn’t common. Consider this from it wrote today: We saw that brands that tweet two to three times per day can typically reach an audience size that’s equal to 30% of their follower base during a given week. This indicates that Tweet consistency is a key factor when it comes to maximizing your organic reach on Twitter.
  • ...1 more annotation...
  • When it comes to Facebook, our reach for the same period was about 900,000. So our Facebook posts were seen by about 1/5th the number of people on Twitter, which could make one assume that Twitter is the better social platform. In reality, the answer is more complicated. Like many publishers, we share far less on Facebook than on Twitter. Increasing our share rate might increase our overall reach. More important, however, is that one of our key hopes with social sharing is to drive traffic back to our site. According to Twitter’s stats, those 4.4 million impressions generated 7,300 clicks to our content. But Facebook, with far less impressions, generated 10 times that number of clicks to our content, about 70,000 over the past month.
Carri Bugbee

What Influencers Wish Marketers Knew - 0 views

www.allisonpr.com/...nfluencers-wish-marketers-knew

Influencer influencer marketing influencers marketing

shared by Carri Bugbee on 06 Mar 19 - No Cached
  • Optimization is a standard practice for most marketing channels. Not so much in influencer marketing, according the influencers surveyed. Influencers indicated that it is rare for marketers to ask for active campaign data and even more unusual that adjustments are made midstream.
  • One topic that the influencers strongly agreed upon is that longer engagements would produce better results. They believe their followers will see brand partnerships as more authentic and will become more familiar with the brand as they see it more. They also feel that micro-relationships, like one-post campaigns, are ad-like, which can discredit both the brand and influencer.
  • Many influencers provided anecdotes of high-performing content, especially on blogs, that lived long after the influencer marketing campaign ended. Examples of continued performance include content interaction, traffic generated to a website and appearance in search results. As an opportunity, marketers could engage with the influencer to amplify that content where it lives or extend it through paid support. At the very least, reengaging past successful partners or content should be top of mind.
  • ...2 more annotations...
  • Often, marketers are going blindly into relationships with influencers. Influencers said that marketers rarely work with them to understand their audience and what may resonate, everything from tone to type of content.
  • If you offer no flexibility in your creative brief or campaign, you may not get the results that you want. Since influencers believe they know their audience better than anyone, they also believe that, if given flexibility in creative, they can produce better outcomes.
  • Carri Bugbee on 06 Mar 19
     
    You Need to Ask Us for Our Opinions Influencers believe that marketers need to learn to work outside of accustomed transactional relationships. Many insist that marketers see them only as a contractor, not a partner, and therefore rarely ask them for their opinions.
Carri Bugbee

Automation and the use of multiple accounts - 0 views

blog.twitter.com/...-use-of-multiple-accounts.html

Twitter social media

shared by Carri Bugbee on 21 Mar 18 - No Cached
  • Carri Bugbee on 21 Mar 18
     
    Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
Carri Bugbee

The Influencer Economy Hurtles Toward Its First Recession | WIRED - 0 views

www.wired.com/...conomy-hurtles-first-recession

influencers influencer marketing influencer outreach

shared by Carri Bugbee on 19 Apr 20 - No Cached
  • It’s not all mega-influencers, either. Micro-influencers, who have targeted followings under 100,000, make up the backbone of the industry. Even people with just a few thousand followers can earn hundreds of dollars for a single sponsored post. It’s not hard to earn an income this way. Eight-year-olds can do it, provided some adult supervision.
  • As the new coronavirus sends the world hurtling toward a recession, though, more glamorous trappings of the influencer lifestyle have come to a halt. Paid trips have no place amid lockdowns, nor do street-style photoshoots to model #sponsored clothes. And it’s not clear that those opportunities will reappear in the future—at least, not for everyone. “The pandemic is having a major impact on the overall influence industry, and it’ll likely have lasting effects,” says Seits.
  • Elyce is still able to make some money. Like many influencers, she tags her clothes and beauty products on LikeToKnowIt, a platform that connects her followers to the online retailers where they can shop her lifestyle.
  • ...1 more annotation...
  • If a recession brings shopping to a halt, marketers are unlikely to return to the type of broad branding campaign that’s come to define the influencer world. Seits believes that brands will demand more evidence that their marketing dollars are being put to good use, and that influencers give them sales, not just exposure. “Brands are going to be a lot more cautious about how they approach their marketing spend and their collaborations with influencers,” she says. “Now, we're seeing more of an emphasis on performance.”
Carri Bugbee

Easier than ever to have private conversations | Twitter Blogs - 0 views

blog.twitter.com/...-to-have-private-conversations

shared by Carri Bugbee on 20 Apr 15 - No Cached
  • Carri Bugbee on 20 Apr 15
     
    Changes include: A setting that allows you to receive Direct Messages from anyone, even if you don't follow them. To change your settings follow these instructions. Updated messaging rules so you can reply to anyone who sends you a Direct Message, regardless of whether or not that person follows you. A new Direct Message button on profile pages on Android and iPhone. You'll see it on the profiles of people you can send Direct Messages to.
Carri Bugbee

Is Deep Linking The New Digital Marketing Battleground? - 0 views

marketingland.com/-marketing-battleground-133755

deep links deep linking apps iOS 9 apple

shared by Carri Bugbee on 14 Jul 15 - No Cached
  • Deep linking, in simplest terms, is the ability to link to a specific page inside an app. It’s very much like a Web URL. Each app has its own structure.
  • , iOS 9 will also introduce a seamless in-app search experience, and according to Apple, “improve its discoverability by displaying your content when users search across the system and on the Web.”
  • developers will be required to add code to their markup to allow their app content to be found in Spotlight search, and even more language to facilitate their Web URLs to seamlessly open app content
  • ...2 more annotations...
  • Along with a fully integrated experience, deep linking could help tackle some of the cross-device attribution issues we’ve been facing. Brands can have a full understanding of the customer journey as their search, email, social, wearable and mobile behavior are fully integrated within this new ecosystem.
  • This new ecosystem can offer intuitive remarketing that goes one step further by targeting the most relevant users who have a higher propensity to purchase.
  • Carri Bugbee on 14 Jul 15
     
    could help tackle some of the cross-device attribution issues
Carri Bugbee

An Introduction to Scrumban for Agile Marketing - 0 views

www.marketergizmo.com/o-scrumban-for-agile-marketing

scrumban scrum kanban agile agile marketing

shared by Carri Bugbee on 06 Aug 15 - No Cached
  • Scrumban was designed for more mature agile teams, those working in an unpredictable environment where plans and requirements constantly shift, and/or teams who are supporting existing products rather than creating new ones.
  • In a nutshell, Scrumban is driven by events and demand rather than a pre-established schedule. It focuses on minimal planning, providing just enough of a backlog to give the team enough important work to do next.
  • Scrumban also ignores the focus on egalitarian, cross-functional teams that Scrum emphasizes. Instead, it embraces specialized roles within the team (a more realistic way to handle marketing skill sets).
  • ...6 more annotations...
  • Individual WIP limits govern the workload for each team member as well as for the team as a whole. This is vitally important, because it protects your team’s sanity as well as the quality of its work:
  • you don’t spend hours planning or estimating task size every other week just because it’s time to do that. Instead you only plan projects when your team reaches the pre-determined minimum threshold of new projects on their list.
  • In Scrumban you don’t have timeboxed iterations as you do with Scrum, so you need strict limits on how much work can be in each category (planning/doing/testing/promoting/etc.) to keep your teams from becoming overworked or scattered.
  • Kaizen basically means continuous improvement or change for the better, and on agile teams it should be a major focus.
  • Team members should be able to “call a Kaizen” anytime they feel that the process is breaking down, and you can also schedule them to occur when particular conditions are met.
  • here’s how Scrum is beginning to break down for our marketing team.
Carri Bugbee

Facebook withdrawal: viral publishers see traffic plunge | Digiday - 0 views

digiday.com/...book-cutting-social-publishers

facebook traffic edgerank social+media marketing advertising social media

shared by Carri Bugbee on 25 Mar 14 - No Cached
  • Between November 2013 and January 2014, a long list of so-called “social publishers” saw their traffic dip substantially, according to comScore. Traffic to Upworthy dropped 51 percent. Traffic to Elite Daily dropped 47 percent. Traffic to Vice dropped 22 percent, to BroBible by 17 percent, to Huffington Post by 16 percent. Between December and January traffic to Distractify and Thought Catalog dropped 30 percent and 7 percent, respectively.
  • According to comScore, Facebook directed much less traffic to sites like Elite Daily and Upworthy in January compared to December,
Carri Bugbee

LinkedIn to relaunch Groups in the flagship app as it looks to reverse 'ghost town' ima... - 0 views

techcrunch.com/...linkedin-groups-relaunch

linkedin groups

shared by Carri Bugbee on 15 Aug 18 - No Cached
  • The company is relaunching Groups by rolling it into its main app by the end of the month after quietly pulling the standalone app earlier this year, and it will be streamlining the service by cutting out several features, including an ability for Group administrators to pre-moderate comments; and a way to email send Group posts as emails to the whole group, while also adding in new features like threaded replies and the ability to post video and other media.
  • Almost exactly a year ago, Facebook announced that it too was killing off its Groups app so that it could integrate the feature closer with the core app experience. In both the case of LinkedIn and Facebook, the idea is somewhat the same: while we have our wider networks of friends and Pages that we follow on both platforms, sometimes there is value in communities that are focused around more specific interests, and ultimately, that might turn out to be the lever that brings more people in and out of using the main service.
  • conversations taking place in Groups will now appear in-stream on the LinkedIn feed, rather than in a separate tab. When group members are replying to posts, there will now be threaded replies, which will let people respond directly to comments within the thread.
  • ...1 more annotation...
  • It also looks like LinkedIn will also be pushing a lot more Group activity into your notifications tab, while alongside this, it’s sunsetting the e-mail blast. That might not be such a bad thing: while it did help admins get information out (especially when Groups updates were essentially hidden from the average LinkedIn user), Pattnaik admitted that the email feature “can be abused” by those simply looking to promote themselves.
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