Group items tagged

Seeking questions ask for product-specific use cases, and look for facts rather than opinions. “Does this hotel offer free wifi?”

Our study found that most questions asked in automotive (81%), travel (79%), and consumer electronics (79%) were seeking questions.

Samsung reps answer shopper questions on retailer sites under the moniker “Mr. Samsung,” and find that questions reveal large gaps in product information: 91% of the content they provide in answers is not already on the site.

Each additional tweet with an image or hashtag corresponds to a 2% increase in new followers.

Each additional retweet a user makes is associated with 4% more new followers.

I suspect it's because RT'd content is typically better-than-average content.

So, your preferred influencer has a million followers on Instagram. Are those followers real or fake?Even Fortune 500 companies can’t always tell. Look at Procter & Gamble, for example. Last year, two of their brands (Olay and Pampers) placed in the top 10 brands using influencers with large fake follower counts. The number one brand on that list was Ritz-Carlton. The hotel and hospitality group used “influencers” whose followers were 78 percent bought and paid for, instead of the real deal.

In the long run, influencers grab eyeballs but don’t necessarily help grow businesses. It’s all too easy to get caught up in the star-gazing aspect of it all and wind up valuing essentially meaningless metrics over actually building your brand.

If the influencer goes off-script or causes a scandal, you get tanked too. And there seems to be no end of ways for some influencers to get into public trouble. Just ask YouTuber Logan Paul, whose posting of video footage of a dead body earned him months of bad press and tough consequences.