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Carri Bugbee

Agency Report: Digital rules, growth slows, consultant surge | Agency News - Ad Age - 0 views

adage.com/...313257

advertising agencies consultants PR public relations digital advertising:

shared by Carri Bugbee on 11 May 18 - No Cached
  • Parts of the agency market are thriving. Consultancies for the first time captured Nos. 6 to 10 on the list of the world's biggest agency companies, and they are well-positioned with deep ties to the C-suite.
  • Digital, encompassing everything from creating a Facebook ad to digitally transforming how a marketer interacts with consumers, captured 51.3 percent of 2017 U.S. revenue for agencies of all disciplines, according to Ad Age Datacenter analysis. Digital's share has nearly doubled since 2009.
  • Growth is moderating. Agencies' U.S. digital revenue increased 7.0 percent in 2017, compared to growth rates of 8.0 percent in 2016 and 13.5 percent in 2015. Digital media employment rose 7.8 percent in 2017, the lowest growth since 2009.
  • ...3 more annotations...
  • U.S. revenue growth slowed in 2017 in every major agency discipline. Revenue for ad agencies barely budged (up 0.3 percent), and revenue for media agencies (excluding digital work) fell 1.6 percent, reflecting a weaker market for traditional agency services.
  • Publicis, whose holdings include Sapient Consulting, vowed to spend money on "hiring, training, development and re-skilling" as it focuses on "marketing and digital business transformation." (Number of mentions in a nine-page press release that Publicis issued about its pitch to investors: "transformation," 21; "digital," 13; "marketing," nine; "media," two; "advertising," zero.)
  • Consultancies, which already do much work in low-cost markets, are ratcheting up staffing in both the U.S. and abroad. Employment for major consultancies tracked in the Agency Report jumped 33.9 percent in the U.S. and 31.1 percent worldwide.
Carri Bugbee

Facebook's 'Like' button puts websites into EU privacy firing line - 0 views

www.digitalcommerce360.com/...es-into-eu-privacy-firing-line

facebook button websites GDPR Europe privacy

shared by Carri Bugbee on 31 Jul 19 - No Cached
  • The case dates back to before the EU enacted much stricter privacy rules with its General Data Protection Regulation, or GDPR. Still, the concept of two companies being seen as joint controllers for data protection reasons, remains relevant in the new rules, said Tom De Cordier, a technology and data protection lawyer at CMS DeBacker in Brussels.
  • “The level of awareness of this risk is still very low.”
  • Carri Bugbee on 31 Jul 19
     
    The owner of a website can be held jointly responsible for "the collection and transmission to Facebook of the personal data of visitors to its website," the Luxembourg-based court said in a ruling on Monday.
Carri Bugbee

Medium will now pay writers based on how many claps they get - The Verge - 0 views

www.theverge.com/...articles-claps-author-payments

socialmedia blogging Medium bloggers social media

shared by Carri Bugbee on 22 Aug 17 - No Cached
  • Medium plans to start letting more and more authors publish paywalled articles. And to determine how they get paid, the blogging platform has selected a fairly unorthodox method: claps, which are, basically, Medium’s equivalent of a Like.
  • A couple weeks ago, Medium replaced its “recommend” feature — a little heart button at the end of each article — with a “clap” button that you can click as many times as you want (much like how Periscope lets you send broadcasters an infinite number of hearts). The site wants people to send authors claps to show how much they enjoy reading each article.
  • Medium pays authors by dividing up every individual subscriber’s fee between the different articles they’ve read that month. But rather than doing an even division between articles, Medium will weight payments toward whichever articles a subscriber gives the most claps to.
  • ...1 more annotation...
  • For now, Medium is dividing between writers the entirety of subscribers’ $5 per month fee. Eventually, the company plans to “start covering our own costs,” but it’s not taking a cut for the time being, as it tries to attract writers.
Carri Bugbee

21 Tips for Attracting Followers to Your LinkedIn Page | LinkedIn Marketing Blog - 2 views

business.linkedin.com/...ollowers-to-your-linkedin-page

linkedin

shared by Carri Bugbee on 02 Oct 19 - No Cached
  • You can find pointers on completing and optimizing your LinkedIn Page here. 
  • how to add a Follow button to your company’s website.
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