Facebook hints at big changes coming to Messenger app in 2018 - 0 views
www.digitaltrends.com/...ook-messenger-predictions-2018
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shared by Carri Bugbee on 17 Jan 18
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Facebook will focus on improving visual features in Messenger. In his post, Marcus says “people will expect a super fast and intuitive camera, video, images, GIFs, and stickers with almost every conversation.”
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Messenger bet big on bots in 2017. Last year the company worked with small businesses and global brands to create more than 200,000 bots for Messenger. Marcus writes, “Look for investment in rich messaging experiences not only from global brands, but small businesses who need to be creative and nimble to stay competitive.” Since many of these bots provide very rudimentary features, we would expect to see improvements in overall user experience this year. We also expect larger brands to follow the lead of brands like Apple Music and Lego in creating marketing solutions made for the Messenger platform.
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Expect to see more businesses transitioning at least some of their customer service resources to Messenger. A recent study, commissioned by Facebook found that “56 percent of people surveyed would rather message a business than call customer service, and 67 percent expect to message businesses even more over the next two years.”
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This year, we expect to see more brands rely on Messenger as a platform to market and sell products to highly targeted audiences. With Facebook’s new Messages Objective, brands now create ads that allow prospective customers to immediately be connected to a live customer service representative or bot. Sephora, the multinational cosmetics chain, saw an 11 percent increase in makeover bookings with used Facebook’s targeted ads along with Messages Objective.