Facebook edges into Foursquare territory with place tips on iOS | Macworld - 0 views
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Facebook will round up your friends’ posts and photos from a particular place, like Manhattan’s famed Dominique Ansel Bakery, so you can see what they liked (the cronut, obviously) and what they didn’t. Place tips will also include information from the business page, like hours of operation, events, and menu details.
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To determine your location, the app will use Wi-Fi, cell networks, GPS, and Bluetooth beacons placed at particular locations (a limited number in New York City so far).
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But place tips will make better use of Facebook’s data, putting information front and center rather than making you comb through search results. The network’s rollout of Bluetooth beacons is a move to watch. Apple has been distributing iBeacons since the launch of iOS 7 in 2013, and we’ve seen some interesting uses of the technology, but it hasn’t yet gone mainstream. With Facebook now on board with beacons, we might see businesses adopt them at a much quicker pace. After all, few marketing moves make businesses happier than highly targeted, location-based, actionable ads.