According to ReputationChanger.com, reviews posted to online review sites, such as Yelp.com or TripAdvisor, are deeply influential to consumer behavior. To illustrate this point, the company points to a revelatory new survey, posted by MarketingProfs. The study reveals that online ratings and reviews have a huge impact on consumer purchases, both online and in-store.
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Top 15 Influencers to Follow in Web & Social Analytics | The Customer Collective - 0 views
Are Content Curators the power behind social media influence? - 1 views
Word of Mouth Rules the Roost: Web Reviews Influence Consumer Purchases More Than Any O... - 1 views
Twitter Advertising: Twitter and Compete study: How Tweets influence B2B tech audiences - 1 views
Klout Has Access To A Ton Of Its Users' Data - Here's What It's Doing With It - 1 views
Facebook and Twitter Icons Influence Purchasing Decisions - CRM Magazine - 0 views
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"Our study finds that the mere presence of social media icons on a Web page where we shop appears to cause us to feel as if our purchases are being watched by our social network, and we adjust our buying decisions accordingly," said Claudia Townsend, an assistant professor of marketing at the University of Miami School of Business Administration, in a statement. "Marketers should be aware that the placement of these symbols in their Web design strategy could have a major impact on buying behavior."
1 in 2 Consumers Say That YouTube Videos Have Influenced A Purchase Decision - 0 views
Kaepernick Campaign Created $43 Million in Buzz for Nike - Bloomberg - 0 views
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"Nike cares most about the category influencers and tastemakers -- nearly all of whom will embrace their decision," said Howe Burch, the former head of U.S. marketing for Reebok. "They know they will lose some customers short-term but not the kind of customers that really drive their business." Supporting disruptive athletes has long been a part of Nike's marketing, dating to the early 1970s and runner Steve Prefontaine, the company's first athlete endorser.
What Brands Post on Social vs. What Consumers Want | Marketing Study - 0 views
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Consumers say the types of social content they value most from brands are posts about discounts/sales (72% say so) and posts that showcase new products/services (60%). In contrast, marketers say the types of social content they share most are posts that teach something (61% say so) and posts that tell a story (58%).
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There is a significant disconnect between what marketers post to social media and what consumers want brands to post, according to recent research from Sprout Social. The report was based on data from a survey conducted in April and May 2018 among 1,253 consumers and 2,060 social media marketers.
Snap risks alienating advertisers - 0 views
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advertiser interest in Snapchat is flat to dwindling, as many opt to move toward Instagram
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Issues with Snap include continued issues over measurement, difficulty in finding content, influencers moving to other platforms and lack of outreach to agencies and brands from Snap
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Some brands "think Snapchat is dying, and they want their brand associated with a platform that is growing,"
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Brands Are Bypassing Influencers and Targeting Teens With Memes - Bloomberg - 0 views
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Big brands usually take their ad campaigns very seriously. But sometimes they don’t. In their latest attempt to win over the coveted Generation Z, companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram.
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Meme accounts are a way for brands to reach a powerful audience that doesn’t consume media in the same way their parents and grandparents did. Gen Z, roughly between the ages of 7 and 22, is the biggest consumer cohort globally, with spending power to the tune of more than $143 billion in the U.S. alone. And while Instagram remains the most popular social platform among teenagers, Dino said meme accounts are one of the fastest growing parts of Instagram.
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n their latest attempt to win over the coveted Generation Z, companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram.
Report: Advertisers Wise to Tune into Social TV | Response Magazine - 1 views
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“TV and video content providers such as cable companies have a great opportunity to target heavy users with social TV in order to reduce potential churn,” said Michael Gartenberg, research director at Gartner. “The time to take advantage of this opportunity is right now as social TV services have not yet been dominated by a single solution and the market is far from saturated.”
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Connected TV will open up access to a much wider range of content via the Internet, opening the possibility of worldwide video sharing.
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ideo influences consumers the most when considering a purchase – up more than 20 percent – banner and search advertising continue to decline. Less than 50 percent now find paid search influential when making a decision, down from about 60 percent during the past three years.
Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce - 0 views
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humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
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over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story.
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In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
4 Reasons B2B Marketers Should Love SlideShare | Eloqua Blog - 0 views
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2. Leads. This is a new feature in SlideShare Pro. If you insert a form into your content, SlideShare will capture the viewer’s profile and, through its LeadShare API, automatically import the contact into SalesForce.com. Seriously, what other social network focuses on actual lead capture and sharing?
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Alternatively, you could simply survey the early adopters and decide if they are leaders worth following: Edelman Digital, Ogilvy 360 Digital Influence, Razorfish, Dachis Group, JESS3, Dell Enterprise and, oh, The White House.
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