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Hulu, Billed as Tomorrow's TV, Looks Boxed In Today - 1 views

www.nytimes.com/...s-tv-looks-boxed-in-today.html socialtv socialmedia TV Hulu
shared by Carri Bugbee on 26 Jul 11 - No Cached
  • Carri Bugbee on 26 Jul 11
     
    Every sitcom. Every drama, documentary, reality show. All of it - everything - Right Here Now. This is the radical potential of the Internet. And this is the implicit promise of Hulu, the innovative Web site that drew the original borders of online television - the TV of tomorrow.
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How Shazam Plans to Survive the Social TV Shake-Out | Digital - Advertising Age - 0 views

adage.com/...291391 Shazam retargeting facebook ads advertising #socialTV sec second screen
shared by Carri Bugbee on 04 Mar 14 - No Cached
  • Shazam execs' talk of using their proprietary data for advertising puts them in league with The Weather Company, Pandora and Amazon, which are all mining information like pollen count, song choices and product purchases to inform ad targeting. Mr. McGurn said the Shazam app ingests the live audio feed from 160 TV networks every day. That positions the app as an ally to TV networks trying to stem their share of ad spend from being siphoned online.
  • Shazam is also currying favor with TV networks as a way to drive viewership. For last fall's Country Music Association Awards, Shazam pushed alerts featuring the show's air date and time to the in-app news feeds of eight million users who might be interested in watching, like those who had previously tagged a Blake Shelton song. Ten million people received such a notification for The Grammys.
  • People who use Shazam to "tag" the game's broadcast this year will be shown a new Twitter-like timeline. The live content feed will document the game -- from tweets to photos to ads -- and is designed to keep people using Shazam for the duration. But even if people tune in and out of the app, Shazam has created a new ad-retargeting program that plugs into Facebook.
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  • "In the days and weeks and months following the game, if you [Shazam] a Jaguar ad during the Super Bowl, we can allow Jaguar to remarket to you," said Shazam Chief Revenue Officer Kevin McGurn, who was senior VP-sales at Hulu until Mr. Riley lured him away in September. Those ads could ask people to take a test drive or solicit sign-ups for the auto brand's email newsletters.
  • The retargeting program could spark or renew interest from advertisers that were previously intrigued by Shazam but unwilling to invest. Previously advertisers that partnered with Shazam were betting on people tagging their TV ads and were further limited because they could only market to those people within the app.
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Facebook Video Visitors Down 8%, Yahoo's Up 8% | ClickZ - 0 views

www.clickz.com/...cebook-decline-visitors-videos facebook video yahoo google youtube AOL
shared by Carri Bugbee on 27 Apr 12 - No Cached
  • Overall, the average viewer watched 21.7 hours of online video content in March 2012, according to comScore. On Google sites, people watched an average of 7.1 hours and on Hulu, 4.6 hours - the highest among the top 10 video content properties.
  • A comparison of comScore data for March 2011 versus March 2012 also showed that Yahoo's online video rankings had an 8 percent increase in unique viewers and a 72 percent increase in average minutes per viewer.
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