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With Facebook's new Open Graph applications, you're not just limited to other people's apps -- you can also create your own apps that support your very own marketing initiatives! The new and improved Open Graph allows third-party developers to create 'frictionless' apps that, after a user provides permission once, automatically share users' engagement with the app on Facebook.

Use Facebook at the speed of light with Facebook keyword shortcuts for Google Chrome, Firefox, or Internet Explorer. Access Facebook's keyword shortcuts here.

Social giant says people click more on shared links when they're displayed using its own native link format

If you are doing things correctly and Facebook is maddeningly failing to pull up the picture or information as you think it should, meet your new best friend, the Facebook Open Graph debugger.

The Facebook Open Graph Debugger does this. Enter your URL, and Facebook will recrawl your page, meaning that your link format display will get refreshed based on whatever changes you’ve made. Just use the “Fetch new scrape information” option.

from the user’s perspective, one of the best parts about Actions is that you can use them without incessantly oversharing to your friends.

When you share a post or update your status on Facebook, it will appear in your friends’ news feeds. But when you have an Action coming from the Open Graph (i.e., from a site that exists outside Facebook but that uses Facebook Connect in some way), that activity will only appear in the Ticker and on your own Timeline.

Many Actions partners will offer granular settings to give you control over what you share. For example, design-centric flash-sale site Fab.com’s “Bought” actions are opt-in. Like the Actions turned on but don’t want to share a particular purchase with your friends? Mark it as a gift to hide it. Don’t worry about embarrassing buys; all Fab.com “adult” items are hidden by default.