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The term SEO or search engine optimization has brought internet marketing to a totally new degree and the reason is because of its ability to entice web traffic to a company internet site. One of the main purposes of a search engine optimization services company is to increase the amount of visitors

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More Content, More Searches Leaving aside such crisis communication tactics - for that is what it was to Southwest judging by Smith's defenders on Twitter - blogs are still an underutilized tool by companies, according to Social Media SEO. "Blogging about your business, products, and services is one of the most powerful marketing tools that you can control, and directly impact. Each new blog post equals a new page of content.

In the previous post, I discussed the importance of social objects (images, videos, blog posts, comments, status updates, wall posts, etc.) in a Social Media Optimization campaign. T his month, I am going to explore the five major ways that these social objects can be contextualized: keywords, titles, descriptions, tags and/or links.

Social media is a fantastic way to get in front of your target audience but it is absurdly easy to fall into toxic social media habits that alienate your fans. Avoid these traps to improve your social media presence. "Set it and Forget (about) it" - This is one of the biggest social media traps companies fall into - they open a social media account, post a few times then never touch it again. These accounts get very little attention and are quickly forgotten by the target audience. This trap is especially dangerous when combined with paid advertising where those looking at your ad will ultimately visit your social media account and dismiss your efforts as fake. "Unattended Autopilot" - The next social media trap for companies comes from the allure of automation. Many businesses use tools like Hootsuite or Buffer to schedule their posts and simplify their marketing flow. The pitfall here is to go so deep into automating social media posts that you remove the human element entirely. We've all seen these accounts - spamming content at all hours to every platform without commentary or relevance to their own product with the sole purpose of driving up the number of posts. Unfortunately, this behavior typically leads people to the unfollow button. "Guess Who Posted" - This happens when a company does not establish a cohesive brand voice across all media but often have multiple people posting on behalf of the company. It results in an inconsistent message across social platforms and decreases brand authority with the audience, which is typically the opposite effect you want from your social media efforts. "Its All About ME!" - If your goal is to chase away customers and annoy your audience, making every post an advertisement for how great your company is would be a fantastic way to achieve that goal. Although pretty self explanatory, those who fall into this trap treat social media as a way to broadcast free advertising to the masses, ultimately alienating the people the

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