Scorecard: Does Your Agency Fondle The Hammer? « Web Strategy by Jeremiah Owy... - 0 views
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Agency partners that are focused on technologies –not business needs, can destroy your brand.
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Instead, focus on your business objectives and how they’ll meet your consumers existing behaviors, rather than yet another “Twitter strategy”.
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Your strategic agency partners are key to your success. They bring with them domain expertise, years of experience deploying, and a fresh injection of thinking that most brands can't foster internally. As a result, relying on these agile partners outside of corporate walls if often key to responding to new technologies. Yet, as the technology landscape changes at an even faster pace than ever before, brands must have criteria in selecting the right agencies.