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fairbloommarketing

4 Toxic Social Media Traps for Businesses - 0 views

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    Social media is a fantastic way to get in front of your target audience but it is absurdly easy to fall into toxic social media habits that alienate your fans. Avoid these traps to improve your social media presence. "Set it and Forget (about) it" - This is one of the biggest social media traps companies fall into - they open a social media account, post a few times then never touch it again. These accounts get very little attention and are quickly forgotten by the target audience. This trap is especially dangerous when combined with paid advertising where those looking at your ad will ultimately visit your social media account and dismiss your efforts as fake. "Unattended Autopilot" - The next social media trap for companies comes from the allure of automation. Many businesses use tools like Hootsuite or Buffer to schedule their posts and simplify their marketing flow. The pitfall here is to go so deep into automating social media posts that you remove the human element entirely. We've all seen these accounts - spamming content at all hours to every platform without commentary or relevance to their own product with the sole purpose of driving up the number of posts. Unfortunately, this behavior typically leads people to the unfollow button. "Guess Who Posted" - This happens when a company does not establish a cohesive brand voice across all media but often have multiple people posting on behalf of the company. It results in an inconsistent message across social platforms and decreases brand authority with the audience, which is typically the opposite effect you want from your social media efforts. "Its All About ME!" - If your goal is to chase away customers and annoy your audience, making every post an advertisement for how great your company is would be a fantastic way to achieve that goal. Although pretty self explanatory, those who fall into this trap treat social media as a way to broadcast free advertising to the masses, ultimately alienating the people the
Nate Riggs

Companies That Blog More Have More Consistent Sales - 0 views

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    "HubSpot's recently released 2010 State of Inbound Marketing Report, based on a survey of 231 marketers, shows that companies that blog multiple times a day more consistently acquire customers from blogging."
Nate Riggs

MarketingProfs Articles : Lessons of the Little Mermaid - 0 views

  • What do you really want to achieve? No sense in diving into an ocean willy-nilly; decide what you're doing it for: Visibility? Higher conversions over a period of time? Stronger brand resonance within a given group? What are you willing to give to get it? How much time, and how many resources, can you devote to the effort? Where is your audience? "Social media" covers a broad range of technology, including Facebook, Twitter and a wide range of community-building efforts. How are you going to speak to them? Are you a Zappos-style brand, where the CEO is willing to take time and effort to serve on social media's front lines? Or maybe you're more Adobe-esque, with branches so diverse that it's best to serve multiple customers with multiple identities, depending on their needs.
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    This is the way I think consultants and large corporations should be approaching integration of social tools into their business communications. So many companies are riding the buzz right now and not focused on objectives and audiences. My $.02. What say you?
Abelarde White

Payday Faxless Loans - Read All About Payday Faxless Loans To Make The... - 0 views

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    Nowadays, multiple lending companies are offering Payday Faxless Loans at varied rates and terms. To take care of your temporary financial emergencies, applying with this loan would help you meet your cash troubles in no time. This lending service is absolutely quick and easy which let you arrange the immediate money in the least possible time.
meheksharma

Indian Economy Turning Around - Right Time To Invest - 0 views

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    Indian economy struggled for the last 5 years & impacted the overall project of India. Post NDA government at the center and subsequent slew of policy reform inflicted positive waves within the economy. The stringent control on black money movement and management forced many businesses to release the hoarded corps which impacted the CPI, WPI.
bar software

Maximising Profits While Keeping Costs Low - 2 views

We use H&L bar pos solution to manage wage costs and payroll across multiple venues and find it an effective tool. Our managers appreciate the ability to review staff costs on a daily basis an...

bar POS point of sale marketing

started by bar software on 28 Mar 12 no follow-up yet
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