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* Google continues its prime directive. At the high level, this is a strong move for Google, they continue to aggregate other people's social content, and become the intermediatry. This helps them to suck in Twitter, Flickr, and any-other-data type as the APIs open up, giving them more to 'organize'. This is Google acting on it's mission to the world. * Privacy woes will scare consumers -yet adoption will continues upward. For consumers, the risk of privacy will continue to be at top of mind. Although the features allow for sharing only with friends or in public. expect more consumer groups to express concern. Overtime, this will become moot as the next generation of consumers continues to share in public. * Buzz could have faster adoption rate than Twitter. For consumers, this could potentially have more adoption than Twitter as Gmail has a large footprint Google told me it's tens of millions (active monthly unique). Of course, most Gmail users likely aren't Twitter users, but there could be a large platform to draw from. * Physical businesses lose more control over search strategy. For small busineses and retailers, this will impact their search engine results pages, as a single top 'buzzer' could cause their content to be very relevant, if that person was relevant, then their influential content could show at top of SERP pages. Expect Google to continue to offer advertising options now around buzz content -fueling their revenues. * A direct blow to Facebook, they must accelerate go to market. To Facebook, this is a direct threat, these features emulate Friendfeed and the recently designed Facebook newsfeed. Expect Google to incorporporate Facebook connect, commoditizing Facebook data as it gets sucked into Google and displayed on Google SERP. * Great for Twitter now -yet painful in the long term. This is good for Twitter in the short term, as it'll amplify tweets, and suck them into a new system and give additional

Yesterday Google announced a new social media service called Google Buzz. This new service combines a number of different social media tools into one: (a) friends, commenting and rich media (photos, videos) like Facebook, plus (b) simple, public status updates like Twitter, and (c) location based updates like FourSquare. Google Buzz also adds two more new and interesting things: (a) curated recommendations of what updates are likely to be most interesting to you, and (b) easy access to the social network through a tool 175 million people use... Gmail. If you want to know more about how Google Buzz works, read the official Google Blog article announcing it. This article is about the marketing implications of Google Buzz.

Online Video Watchers Prefer Google Sites Google Sites accounted for 13.2 billion videos, or almost 40% of total online videos viewed in December 2009, according to earlier comScore Video Metrix data. YouTube.com accounted for nearly 99% of all videos viewed at Google Sites. Hulu ranked second with more than 1 billion videos viewed, an all-time high for the property, representing 3% market share. Microsoft Sites ranked third with 561 million (1.7%), followed by Fox Interactive Media with 551 million (1.7%) and Yahoo! Sites with 539 million (1.6%).

Buzz is working as intended. Google wants data quality. We immediately filter out completely all the noisemakers who bring no value to the table.

Google Chairman Eric Schmidt and super-investor Peter Thiel took aim at each other over the seemingly benign topic of the role of technology in society on the opening night of the Fortune Brainstorm Tech conference, with moderator Adam Lashinsky of Fortune attempting to moderate, often in vain.

A few weeks after Google first announced the launch of Twitter and MySpace's integration into their-real time search results, Facebook Pages have begun to show up. While the features are just beginning to roll out, they real-time search will be globally available in English over the next few days. While the few million pages that Facebook has are nowhere near the 400 million Facebook users on the site.

Great discussion on Google Buzz in the comments...

Article by Jay Baer about looking beyond the big five on social media.

I like Jay's stuff. He brings up an interesting point. It seems that most monitoring systems only pull back data from more popular networks. What do you do to monitor your brand or your own name on other less popular web properties?

Alexa: Too often, dubious numbers Compete: Good UI, questionable data Google Ad Planner: Some unique twists Google Insights: Numbers normalized for search Google Trends: For broad information gathering EMrush: Most accurate of the bunch uantcast: Nifty Media Planner Tool