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Digital Content Strategy? This phrase is ubiquitous if you're from the marketing domain. Content alone can not do anything; it's not derived from marketing strategies. When we talk about Content, there come a lot of content strategies like social media content pillars that hold a vital role in creating optimized Content for the posts.

More Content, More Searches Leaving aside such crisis communication tactics - for that is what it was to Southwest judging by Smith's defenders on Twitter - blogs are still an underutilized tool by companies, according to Social Media SEO. "Blogging about your business, products, and services is one of the most powerful marketing tools that you can control, and directly impact. Each new blog post equals a new page of content.

* Google continues its prime directive. At the high level, this is a strong move for Google, they continue to aggregate other people's social content, and become the intermediatry. This helps them to suck in Twitter, Flickr, and any-other-data type as the APIs open up, giving them more to 'organize'. This is Google acting on it's mission to the world. * Privacy woes will scare consumers -yet adoption will continues upward. For consumers, the risk of privacy will continue to be at top of mind. Although the features allow for sharing only with friends or in public. expect more consumer groups to express concern. Overtime, this will become moot as the next generation of consumers continues to share in public. * Buzz could have faster adoption rate than Twitter. For consumers, this could potentially have more adoption than Twitter as Gmail has a large footprint Google told me it's tens of millions (active monthly unique). Of course, most Gmail users likely aren't Twitter users, but there could be a large platform to draw from. * Physical businesses lose more control over search strategy. For small busineses and retailers, this will impact their search engine results pages, as a single top 'buzzer' could cause their content to be very relevant, if that person was relevant, then their influential content could show at top of SERP pages. Expect Google to continue to offer advertising options now around buzz content -fueling their revenues. * A direct blow to Facebook, they must accelerate go to market. To Facebook, this is a direct threat, these features emulate Friendfeed and the recently designed Facebook newsfeed. Expect Google to incorporporate Facebook connect, commoditizing Facebook data as it gets sucked into Google and displayed on Google SERP. * Great for Twitter now -yet painful in the long term. This is good for Twitter in the short term, as it'll amplify tweets, and suck them into a new system and give additional

Social media is a fantastic way to get in front of your target audience but it is absurdly easy to fall into toxic social media habits that alienate your fans. Avoid these traps to improve your social media presence. "Set it and Forget (about) it" - This is one of the biggest social media traps companies fall into - they open a social media account, post a few times then never touch it again. These accounts get very little attention and are quickly forgotten by the target audience. This trap is especially dangerous when combined with paid advertising where those looking at your ad will ultimately visit your social media account and dismiss your efforts as fake. "Unattended Autopilot" - The next social media trap for companies comes from the allure of automation. Many businesses use tools like Hootsuite or Buffer to schedule their posts and simplify their marketing flow. The pitfall here is to go so deep into automating social media posts that you remove the human element entirely. We've all seen these accounts - spamming content at all hours to every platform without commentary or relevance to their own product with the sole purpose of driving up the number of posts. Unfortunately, this behavior typically leads people to the unfollow button. "Guess Who Posted" - This happens when a company does not establish a cohesive brand voice across all media but often have multiple people posting on behalf of the company. It results in an inconsistent message across social platforms and decreases brand authority with the audience, which is typically the opposite effect you want from your social media efforts. "Its All About ME!" - If your goal is to chase away customers and annoy your audience, making every post an advertisement for how great your company is would be a fantastic way to achieve that goal. Although pretty self explanatory, those who fall into this trap treat social media as a way to broadcast free advertising to the masses, ultimately alienating the people the

If you haven't already heard the news that's been buzzing in the marketing industry, Facebook has updated their algorithm, again. This time, the update will affect what content is shown in users' newsfeed from businesses, brands,and media outlets.

"For cleaning companies, a professional cleaning business website is essential to achieve growth and success. When a website is put together well, it provides numerous benefits that will direct customers toward your janitorial services and bring greater recognition to your brand. A website for your cleaning business will give you the edge that you need to prosper in today's economy.   Read on for an explanation of the perks a website can bring to your cleaning business, as well as helpful tips to remember during the development process.   A website for your cleaning company will offer these benefits:   The site will act as a place for new customers to learn about you, the cleaning services you offer, and how to contact you. With all this important information stored in one easily accessible place, more people will be able to discover your company. You can use the website to display your service offerings and explain what sets you apart from competitors in the field. Consumers have many choices when it comes to cleaning services, and janitorial companies must do everything they can to stay ahead of industry competitors. A website is a perfect place to tell potential customers why they should choose you. A professional and well put together website will build your janitorial company's reputation. Especially if your business is on the young side, building credibility can be a difficult task. A sleek, efficient website gives a great first impression to consumers and other professionals in the field. In addition, a website of your own is a step toward developing a recognizable brand for your cleaning company.   As you begin the process of creating a cleaning business website, keep these tips in mind:   You'll need to register a domain, enlist a hosting service, and use a website builder to develop a modern, functional, and professional-looking website. These components are essential to generate website traffic and keep your site up-to-date. Consider g

Now, new data released by Facebook and third party researchers show just how influential Facebook has become in our daily lives. Combined with several critical adjustments to how Facebook publishes "news" and intersects with other sites, the state of Facebook is mind-blowing. And important for business. Here's 11 things about Facebook that you need to know:

Article by Jay Baer about looking beyond the big five on social media.

I like Jay's stuff. He brings up an interesting point. It seems that most monitoring systems only pull back data from more popular networks. What do you do to monitor your brand or your own name on other less popular web properties?