SociaLens

To get its employees on board with social media, FedEx's team "realized we needed to go a lot deeper" than just one hourlong workshop. So team members ended up developing an online curriculum with 17 courses. In about 18 months, more than 500 employees had completed the coursework, Horne said. "This is probably one of the best investments we could have ever made," she said. To convince leaders that investments in social media platforms made sense, Horne said she and her IT partners discovered some of the "hidden dollars" that departments were spending to build their own, ad-hoc technology to connect and seek out experts.

There's a bottom-line reason most industries gave up crunch mode over 75 years ago: It's the single most expensive way there is to get the work done.

Spoof site, or headline grabbing awareness campaign?  Whatever it is, Shell and Greenpeace are fast becoming a Twitter trend today. The bogus Arctic Ready web site, has been inviting crowdsourced headlines for its 'Shell in the Arctic' 'campaign'.  The associated Twitter account @arcticready claims to be committed to clean and safe Arctic energy. Contributors are invited to add captions to images of the Arctic.

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

The Baltimore City Fire Department plans to implement new social media guidelines after Chief James S. Clack said he found that firefighters and officers were "crossing the line" by posting inappropriate or sensitive information online. The social media website Twitter has become a forum for griping about City Hall policies in 140 characters or fewer - the maximum allowed in postings. The new policy comes after fire personnel have written a number of heated, politically charged barbs aimed at the department, Clack, Mayor Stephanie Rawlings-Blake and the City Council over a recent budgetary decision to close three fire companies in the city

Every day, Google run a daily puzzle on Wired GeekDad challenging the geeky masses with a search puzzle. The previous day's answer is posted when the new puzzle is published. 

But if they persist in lagging far behind the general population in social media participation and not delivering value to the shareholders that is there for the taking, they may not be CEOs for much longer.

It's an age-old tale: CNN anchor meets girl by harassing her on Twitter; girl refuses to accept anchor's further advances; anchor has a Twitter temper tantrum. On Sunday, Piers Morgan joined thousands of Twitter users in mocking 21-year-old Georgia Ford for tweeting, "'Is Wimbledon always held in London?"