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It's an age-old tale: CNN anchor meets girl by harassing her on Twitter; girl refuses to accept anchor's further advances; anchor has a Twitter temper tantrum. On Sunday, Piers Morgan joined thousands of Twitter users in mocking 21-year-old Georgia Ford for tweeting, "'Is Wimbledon always held in London?"

Companies that build systems that people use have power. But they have to be very very very careful about how they assert that power. It's really easy to come in and try to configure the user through force. It's a lot harder to work diligently to design and build the ecosystem in which healthy norms emerge. Yet, the latter is of critical importance to the creation of a healthy community. Cuz you can't get to a healthy community through force.