SociaLens

Despite a shaky economy, many web companies are in hypergrowth.  This is reminiscent of the five-year period over a decade ago when companies like Amazon, Netscape, eBay, Yahoo, Google and PayPal were built. One challenge, which isn't new, is the battle for consumer attention.  If you're looking to grow your user base, is there a best way to cost-effectively attract valuable users?  I'm increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web. What is social proof?  Put simply, it's the positive influence created when someone finds out that others are doing something.  It's also known as informational social influence.

Has email become the new fax machine? Thierry Breton, Atos Origin CEO and Chairman, would have you believe so. Following through with a promise made earlier this year to eliminate email use among company employees, Breton plans to move beyond email within the next eighteen months and initiate a communication policy based on instant messaging and social media sites. As Atos Origin is a major international information technology company, the decision to abandon email has the potential to influence other companies' methods of communication among employees.

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Communicopia undertook this research to better understand how non-profit leaders manage digital and online initiatives in their organizations. In our experience it's well led, well structured, and well resourced teams that are the fundamental building blocks for success online. We've gathered data from 67 senior level staff who run digital departments in non-profits and combined this with our own insights & analysis to help start a conversation in our sector about building better teams.