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Give a penny, take a penny - that's the concept behind Jonathan Stark's new "experiment in social sharing." He has put a picture of his Starbucks card online so that anyone in the world can use his account to purchase a cup of coffee. Just save the photo on your smartphone, go to your local Starbucks, and scan the barcode. Simple as that. You'll have a free cup of piping hot coffee.

One of the issues facing social business and social CRM strategies is the issue of whether customers want to use social media as means for getting customer support. As of now, the phone is still the most common way to provide support. But would customers be willing to engage in other ways? An infographic from customer experience analytics firm ClickFox organizes research on the subject and finds that two in three customers would be willing to use social media for customer service if they understood the tools better. The infographic also breaks down the cost per interaction of various types of engagement, and finds website visits to be the cheapest by far.

One could feel a tiny bit bad for the person at Microsoft's British PR team who tweeted "Remember Amy Winehouse by downloading the ground-breaking Back to Black over at Zune." He or she must be having a terrible day. On one hand, it may have seemed like a sensible marketing move: The person was probably correct in thinking that people might want to remember the singer, who was found dead in London on Saturday, by listening to her music. On the other hand, it reads as an insensitive way for Microsoft to cash in on the tragedy surrounding the 27-year-old performer.

Companies that build systems that people use have power. But they have to be very very very careful about how they assert that power. It's really easy to come in and try to configure the user through force. It's a lot harder to work diligently to design and build the ecosystem in which healthy norms emerge. Yet, the latter is of critical importance to the creation of a healthy community. Cuz you can't get to a healthy community through force.

Believe it or not, one thing that predicts how well a CEO's company performs is the width of his face. CEOs with wider faces, like Herb Kelleher, the former CEO of Southwest Airlines, have better-performing companies than CEOs like Dick Fuld, the long-faced final CEO of Lehman Brothers. That's the conclusion of a new study which will be published in an upcoming issue of Psychological Science, a journal of the Association for Psychological Science.

Canadian researchers have found the first evidence that older brains get more benefit than younger brains from learning information the hard way - via trial-and-error learning

The iMedia 25: Brands Redefining Social Media list recognizes the brands that have done the best job of engaging consumers through the myriad social media platforms. But beyond mere engagement, these brands have used big ideas, bold action, and smart thinking to leverage passionate online audiences in a channel that is still quite new. Collectively, these are the brands that move, shape, lead -- and listen to -- the conversations that define social media.

According to an article that appeared in the Tennessean, two members of the Perry County Vikings - brothers Rodney and Ryan Belasic - were ruled ineligible by the Tennessee Secondary School Athletic Association because of residency issues. The reason questions about where the two brothers' eligibility came about from Facebook posts made by their mother. To play football for a county high school in Tennessee, the entire family must reside within the county lines, and thanks to complaints about the brothers not cleaning their room while visiting their mother in Henry County, something she complained about on Facebook. This, naturally, caught the eye of interested parties, opening the door for the TSSAA's eligibility investigation. It was believed that entire family had moved counties, but the mother's Facebook chatter revealed that wasn't the case