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It seems that the Enterprise 2.0 and eLearning community has recently discovered the idea of Value Networks. This concept has been around in the work of Verna Alee, Clayton Christensen, and many others for at least ten years. Christian Briggs, co-founder of SociaLens wrote a chapter about it in 2009, entitled "Web 2.0 Business Models as Decentralized Value Creation Systems" in the following book: http://www.springer.com/computer/swe/book/978-0-387-85894-4