Smartphone owners who access Facebook and Twitter are more satisfied - 0 views
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Kevin Makice on 22 Mar 11Social media use leads to higher satisfaction among owners of smartphones and traditional mobile phones, according to a new report from J.D. Power and Associates. Smartphone owners who use their device to access social media sites such as Twitter, Facebook and LinkedIn, have satisfaction averages of 783 on a 1,000-point scale, nearly 22 points higher than smartphone who rarely access social media sites on their device. Currently, more than half of smartphone owners users their device to access social media sites via the mobile Web or mobile applications. While rates of mobile social media site usage are not nearly as high among owners of traditional mobile phones (9%, on average), satisfaction among traditional handset owners who use their device for social media is notably higher than that of traditional handset owners who don't access social media (754 vs. 696).