"No executive can afford to be a Luddite and dismiss all new media. Sometimes it's exactly the right way for you to spend your time (especially if you're "on the way up" and need to build your profile). But too many leaders dive in without thinking through the costs of social media (what else could you be doing with your time?). After all, in this crowded media landscape, sometimes what matters most isn't your use of 21st century technologies. Instead, it's the forgotten 19th century arts (handwritten notes, personal phone calls, and high-quality personal meetings) that can have the greatest impact."
Dorie's article misses two important reasons that leaders might need to include social media as part of their activities: 1) Good leaders understand culture, and social media are an important part of culture 2) Good leaders understand media and their effects on how humans organize.
Understanding, especially where media are concerned, is best gained through participation. If they were to take Dorie's advice, Napoleon probably wouldn't have read newspapers, Winston Churchill wouldn't have listened to radio, and JFK wouldn't have watched television.
When it comes to basic computer applications, even members of the millennial generation may not know as much as they think they do.
A study by North Carolina Central University found that most students overestimated their skill levels when they were asked how they perceived their ability to complete certain tasks and then tested on those tasks.
Researchers surveyed 171 undergraduates, the majority of whom believed they had either an average or high skill level in Microsoft Word, PowerPoint, and Excel. The students were then tested on three different skill levels - basic, moderate, and advanced - in each of those applications.
Students correctly perceived their skill level only in PowerPoint, the study said, with 81 percent of students who thought they had at least an average skill level actually performing that way.
One could feel a tiny bit bad for the person at Microsoft's British PR team who tweeted "Remember Amy Winehouse by downloading the ground-breaking Back to Black over at Zune."
He or she must be having a terrible day.
On one hand, it may have seemed like a sensible marketing move: The person was probably correct in thinking that people might want to remember the singer, who was found dead in London on Saturday, by listening to her music. On the other hand, it reads as an insensitive way for Microsoft to cash in on the tragedy surrounding the 27-year-old performer.
A full hour before the formal announcement of Bin-Laden's death, Keith Urbahn posted his speculation on the emergency presidential address. Little did he know that this Tweet would trigger an avalanche of reactions, Retweets and conversations that would beat mainstream media as well as the White House announcement.
Keith Urbahn wasn't the first to speculate Bin Laden's death, but he was the one who gained the most trust from the network. Why did this happen?