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New technologies bring with it a requirement for new abilities. Back in 1954, dialing a phone was new and potentially confusing. Bell created a 10-minute film to explain it all.

For most people I meet, the phrase "social media" evokes post-2004 web technologies: Facebook, Flickr, Twitter, Foursquare, … (The phrase came into widespread use around this time.) But since its earliest days, the internet has been a very social place.

Scientists and engineers who produce innovative work aren't in it just for the money, according to researchers from Duke University and the Georgia Institute of Technology.

And while many of them are hiring, they are increasingly picky. They are all looking for the same kind of people - people who not only have the critical thinking skills to do the value-adding jobs that technology can't, but also people who can invent, adapt and reinvent their jobs every day, in a market that changes faster than ever. Today's college grads need to be aware that the rising trend in Silicon Valley is to evaluate employees every quarter, not annually. Because the merger of globalization and the I.T. revolution means new products are being phased in and out so fast that companies cannot afford to wait until the end of the year to figure out whether a team leader is doing a good job.

Data from social networks are making social science more scientific (via @TheEconomist)

"With Hurricane Sandy approaching the New York metro area, the nation's eyes are turning to its largest city. Photos of storms and flooding are popping up all over Twitter, and while many are real, some of them -- especially the really eye-popping ones -- are fake.  This post, which will be updated over the next couple of days, is an effort to sort the real from the unreal. It's a photograph verification service, you might say, or a pictorial investigation bureau. If you see a picture that looks fishy, send it to me at alexis.madrigal[at]gmail.com. If you like this sort of thing, you should also visit istwitterwrong.tumblr.com, which is just cataloging the fakes. The fakes come in three varieties: 1) Real photos that were taken long ago, but that pranksters reintroduce as images of Sandy, 2) Photoshopped images that are straight up fake, and 3) The combination of the first two: old, Photoshopped pictures being trotted out again."

Executives expect that new digital tech will transform their businesses, but admit their companies are far from prepared. (via @McKinsey)

what does "social" really mean? It's become a phonetic clue that whatever follows in speech is now connected, via the Internet, to a collaborative application. If that's even close to accurate, then as marketers we're way past "social media" as a thing to do. Instead, "social media" is firmly part of markets, customer tastes, and business innovation cycles. What's more, entire organizations are governed more by consensus than individual dictum.

Suspended British journalist who criticised NBC's Olympics coverage is restored to Twitter, but the backlash shows the social network's growing pains

He likens today's Facebooking, Tweeting, Flickr-ing, FourSquaring generation to our grandparents' generation. Imagine a small town where everyone knows everyone else: comings and goings, who's having babies, who's cancer is in remission, who's family is coming to town for Thanksgiving, and who's family is not (and therefore should have an invitation extended). We want people to know where we are, what we're doing, and whether we need help. It's more than just a megalomaniacal existence, it's a need for community. A virtual community, if you will.

At EMC, instead of starting long e-mail threads, employees can check updates about a project on a Jive page, search for relevant materials, and download the files as they need them. Sales representatives looking for insight about a competitor can query the "competitive community" on EMC's internal social network and get an answer as they walk to a client meeting, Pappas says. The company also now uses Jive's tools externally, to augment user-support forums and to create community or "affinity" pages for clients that use EMC software.