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"It turns out that while most people still talk about brands face to face, their conversations are informed by the Internet more than any other media source," she adds. And when they're online, users go to search sites more than any other. This is even more true afterconversations, especially those sparked by TV. People follow up by searching for more information and prices more than any other online activity, including social media.

"One of the keys to happiness at work is earning a lot of money, but what is equally important, if not more important, is that our earnings not be inferior to those of our peers, that is, of the colleagues we compare ourselves to. This is revealed by a study carried out at Universidad Carlos III in Madrid that analyzes the relationship between happiness and income from work."

"Employers are increasingly using Facebook to screen job applicants and weed out candidates they think have undesirable traits. But a new study from North Carolina State University shows that those companies may have a fundamental misunderstanding of online behavior and, as a result, may be eliminating desirable job candidates."

"We like to think that more information drives smarter decisions; that the more details we absorb, the better off we'll be. It's why we subscribe to Google Alerts, cling to our iPhone, and fire up our Tweetdeck. Knowledge, we're told, is power. But what if our thirst for data is actually holding us back? What if obsessing over information actually reduces the quality of our decisions? That's the question raised by Princeton and Stanford University psychologists in a fascinating study titled On the Pursuit and Misuse of Useless Information."

"With an 8.1 percent August unemployment rate and 12.5 million Americans out of work, a new Temple University study examines a neglected area of research: how the unemployment process impacts the willingness of those laid off to endorse or return to their previous employer."

According to a TV Guide user study, social networking discussion about television shows drives tune-in, loyalty and live viewing ratings. Due to social network impressions, 17% of respondents polled said they became a fan of a particular show, and 31% claimed they continued to watch a program. Twenty seven percent said that they watch more live programming to avoid internet spoilers, up from 20% in 2010. TV Guide queried from it's over 24 million monthly users.

Look around any organization and chances are you'll be able to find at least one person whose negative behavior affects the rest of the group to varying degrees. So much so, say two University of Washington researchers, that these "bad apples" are like a

Study highlights the importance of hiring people of good character

Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. The "2010 Social Media Benchmarking Study" from Ketchum and FedEx fou

"Without the support of whites, organizations and educational settings will fail in their attempts to navigate and manage the complexities of diverse work forces and constituencies," said Jeffrey Sanchez-Burks, an associate professor of management and organizations at Michigan's Ross School of Business. "In the face of the dramatic projected growth in demographic diversity, such failure could have severe economic, social and political consequences. "Our research reveals that this resistance can have little to do with prejudice. Instead, it can stem from a basic human need to belong."

"Harvard Business Review Analytics Services has released a study on the impact of social media. Facebook, Twitter, Linkedin, blogs etc. offers organizations the chance to join conversation with millions of customers around the globe every day. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. The participating organizations were mainly based in the US and in Asia."

IBM has a vested interest in all organizations using digital technologies to "become social," but they are also an interesting case study in using these technologies (and practices) themselves. 

"Here is the latest in the very useful series of longitudinal studies on social media use by The Center for Marketing Research at the University of Massachusetts Dartmouth led by Nora Barnes. This one covered Social Media Usage in the Inc. 500. In contrast here is their most recent one on Blogging and Twitter by the Fortune 500. In this case, there was a nationwide telephone survey of those companies named by Inc. Magazine to the Inc. 500 list. All interviews took place in October and November of 2010 and obtained 34% participation. "

The average life expectancy of a human being in the 21st century is about 67 years. Do you know what the average life expectancy for a company is? Surprisingly short, it turns out. In a recent talk, John Hagel pointed out that the average life expectancy of a company in the S&P 500 has dropped precipitously, from 75 years (in 1937) to 15 years in a more recent study. Why is the life expectancy of a company so low? And why is it dropping? Many of these companies are collapsing under their own weight. As companies grow they invariably increase in complexity, and as things get more complex they become more difficult to control. The secret, I think, lies in understanding the nature of large, complex systems, and letting go of some of our traditional notions of how companies function.

The increasing use of text-messaging by teens - and increasingly often, by younger children - has given some people cause for concern. They argue that the abbreviations used in texting are detrimental to literacy development. Spelling, grammar, phrasing - these are all somehow poised to suffer, critics of texting contend, because of the use of shortened words and sentences. Soon, they predict, students' essays will be filled with LOLs and L8Rs. But a new study from Coventry University finds no evidence that having access to mobile phones harms children's literacy skills. In fact, the research suggests that texting abbreviations or "textisms" may actually aid reading, writing, and spelling skills.

The more honesty and humility an employee may have, the higher their job performance, as rated by the employees' supervisor. That's the new finding from a Baylor University study that found the honesty-humility personality trait was a unique predictor of job performance.

A new study reports that employees at exercise-friendly workplaces get more total moderate-to-vigorous physical activity than do others - a sign that bosses might be able to influence the fitness of their workers.

Feedback from friends posted publicly on people's profiles also tend to be overwhelmingly positive, which can further boost self-esteem, said Hancock, who co-authored a paper published Feb. 24 in the journal Cyberpsychology, Behavior and Social Networking."Unlike a mirror, which reminds us of who we really are and may have a negative effect on self-esteem if that image does not match with our ideal, Facebook can show a positive version of ourselves," Hancock said. "We're not saying that it's a deceptive version of self, but it's a positive one."It may be one of the reasons why Facebook has 500 million users, who spend more than 700 billion minutes per month communicating with their friends via photos, links and status updates."For many people, there's an automatic assumption that the Internet is bad. This is one of the first studies to show that there's a psychological benefit of Facebook," Hancock said.

Surprisingly, a study of deception in e-mails versus phone calls found that people were more honest in e-mails because they can be documented, saved and aren't real-time communication scenarios, which is when most people drop white lies. Technology isn't the gateway to rampant deception; instead, Toma and Hancock both suspect that our distrust of communication technology is more likely rooted in our fear of it. "We've evolved as a species that talks face to face, and evolution is a slow process, and we're interacting in a new environment where our basic assumptions are undercut," Hancock said. So, in a way, it's natural to expect people to lie more online. "Every time a technology is new, it elicits great fears. Many people are fearful about what it's going to do," Toma said. "So I think fears about deception stem from this general fear of technology and certain features of technologies that make it easy to lie."