Google study looks at role of the Web in word-of-mouth - 0 views
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Kevin Makice on 26 Jun 11"It turns out that while most people still talk about brands face to face, their conversations are informed by the Internet more than any other media source," she adds. And when they're online, users go to search sites more than any other. This is even more true afterconversations, especially those sparked by TV. People follow up by searching for more information and prices more than any other online activity, including social media.