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Social media use leads to higher satisfaction among owners of smartphones and traditional mobile phones, according to a new report from J.D. Power and Associates. Smartphone owners who use their device to access social media sites such as Twitter, Facebook and LinkedIn, have satisfaction averages of 783 on a 1,000-point scale, nearly 22 points higher than smartphone who rarely access social media sites on their device. Currently, more than half of smartphone owners users their device to access social media sites via the mobile Web or mobile applications. While rates of mobile social media site usage are not nearly as high among owners of traditional mobile phones (9%, on average), satisfaction among traditional handset owners who use their device for social media is notably higher than that of traditional handset owners who don't access social media (754 vs. 696).

The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media. A spokeswoman at Coca-Cola said that while TV is still an important medium from promoting their brands,"many of our recent advertising campaigns and promotions have also utilised online facilities such as Facebook and YouTube more". With the launch of Coke Zone, a social media oriented site which offers Coke drinkers access to exclusive content and rewards, Coca-Cola has clearly realised the value of integrating offline and online marketing.

Social media websites, such as Facebook and MySpace, may reveal information that could identify underage college students who may be at risk for problem drinking, according to a report published Online First by Archives of Pediatrics and Adolescent Medicine.

For the first time, more college students are using smart phones than traditional feature phones, reports a new study from Ball State University.

A new report on young people's use of social networking and cyber safety reveals that young people may be more aware and better able to manage online risks than their parents commonly think.

In Innovation Deep Dive, Lisa Strausfeld from Pentagram has contrasted the drivers and the impact of innovation of various countries by way of an interactive line ranking. The visualization uses quite a large set of different datasets, ranging from Gallup and business schools reports, to the usual suspects like the UNESCO and the World Bank. The interface requires some trial-and-error to get used to (e.g. the data categories at the top are clickable), but creates a compelling overview of how different nations actually perform versus how their business executives perceive the same issue.

None of the top 100 companies to work for block social media access at the office, reports Erin Lieberman Moran, senior VP at the Great Place to Work Institute. Learn more about why employees should be trusted.

Social media, or at least its widespread use, may be relatively new, but certain human behaviors are not. For example, David Aaker, blogging at the Harvard Business Review, points to a study by Ernest Dichter from 1966 on word-of-mouth persuasion. The report had three key findings, all of which are relevant to social business today.

Communicopia undertook this research to better understand how non-profit leaders manage digital and online initiatives in their organizations. In our experience it's well led, well structured, and well resourced teams that are the fundamental building blocks for success online. We've gathered data from 67 senior level staff who run digital departments in non-profits and combined this with our own insights & analysis to help start a conversation in our sector about building better teams.

"Here is the latest in the very useful series of longitudinal studies on social media use by The Center for Marketing Research at the University of Massachusetts Dartmouth led by Nora Barnes. This one covered Social Media Usage in the Inc. 500. In contrast here is their most recent one on Blogging and Twitter by the Fortune 500. In this case, there was a nationwide telephone survey of those companies named by Inc. Magazine to the Inc. 500 list. All interviews took place in October and November of 2010 and obtained 34% participation. "