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The Army has a well-established history of using television commercials to reach possible recruits. The Times quotes the simply impossibly named Lt. Gen. Benjamin C. Freakley on the motivation for the new direction in recruiting. "We're working hard to increase our social media. We fully recognize that young people TiVo over commercials or are multitasking on their smartphones when the commercials come on...We have to reach out in forms like we're discussing to get them to want to know more, to join us in social media and extend the dialog." The branding message remains consistent, if not terribly clear to me: "Army Strong." It plays out across a number of properties, including a website, Army Strong Stories, and a Go Army Facebook page (complete with exclusive X-Men movie footage).

Twittamentary explores how lives meet and affect one another on the fast growing micro-blogging phenomena that is Twitter. Twitter users have contributed stories on a single theme: How Twitter has affected your life and the lives of those around you. What's your Twitter story? The documentary is directed by Singaporean filmmaker and Tweeter, Tan Siok Siok

New technologies bring with it a requirement for new abilities. Back in 1954, dialing a phone was new and potentially confusing. Bell created a 10-minute film to explain it all.