We were absolutely shocked. We all lost our bets. It turns out multitaskers are terrible at every aspect of multitasking. They're terrible at ignoring irrelevant information; they're terrible at keeping information in their head nicely and neatly organized; and they're terrible at switching from one task to another.
One of the biggest points here I think is, when I grew up, the greatest gift you could give someone was attention, and the best way to insult someone was to ignore them. ... The greatest gift was attention. Well, if we're in a society where the notion of attention as important is breaking apart, what now is the relationship glue between us? Because it's always been attention.
We're often doing
things that are automatic, that require very little cognitive
processing
It is
an always-on, anywhere, anytime, any place behavior that involves an
artificial sense of constant crisis. We are always in high alert when
we pay continuous partial attention.
The question, though, is: distraction from what? And also: What’s inherently wrong with distraction?
Formal education, as we’ve framed it, is not only about finding ways to learn more about the things we love, but also, equally, about squelching our aversion to the things we don’t — all in the ecumenical spirit of generalized knowledge.
It’s not ruining what was; it’s simply moving on. We don’t write like the Romantics anymore, not because we can’t enjoy or appreciate what they write, but because that is simply not the world we live in.
We have to “re-train ourselves to become comfortable with sustaining our attention on a single goal and for young people, who may have never developed this skill, to learn the value and to appreciate the value and to even feel the value of sustained attention.”
A book sales representative, is someone who works at a book store and helps increase the sales of books with his social and marketing skills. Not only is it his job to increase the profit of the store but also keep track of the new books in the market, the choice of the public and attractive way to gain their attention.