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Abstract: Social media technologies collapse multiple audiences into single contexts, making it difficult for people to use the same techniques online that they do to handle multiplicity in face-to-face conversation. This article investigates how content producers navigate 'imagined audiences' on Twitter. We talked with participants who have different types of followings to understand their techniques, including targeting different audiences,concealing subjects, and maintaining authenticity. Some techniques of audience management resemble the practices of 'micro-celebrity' and personal branding, both strategic self-commodification. Our model of the networked audience assumes a many-to-many communication through which individuals conceptualize an imagined audience evoked through their tweets.

The nonprofit social media decision guide. http://www.idealware.org/reports/nonprofit-social-media-decision-guide While this document is not specifically about social media policies, it tackles issues some of the decisions that need to be made when creating a policy, such as defining goals, audience and strategy. Its comprehensive guide to specific social media tools provides practical advice on strengths and weaknesses, resources, required and links to guides on usage. Its focus on nonprofit organisations makes it a valuable tool for public libraries looking at developing a social media strategy. It was updated by Idealware in 2013.

The Deseret News National Edition fills a void in the American media landscape through rigorous journalism for family- and faith-oriented audiences.

Vitak looks beyond self-presentation strategies to the technical features of websites which require or enable personal disclosures to multiple audiences particularly in the case of social networks (SNs). The paper presents a model including network composition. disclosures, privacy-based strategies and social capital.

A lot can happen in a minute, especially in the world of Facebook. Every day, 757 million people log on to the social media site to interact with others around the world. This info graphic shows how people use facebook and the vast numbers of personal interactions by users.

It sure has a global audience reach.

Despite its often scary nature, social media can be an engaging platform that brings together people who share a common interest or can promote engagement through the creation of a networked community. The University of Melbourne's Library uses social media extensively to promote the library to a wide appreciative audience who engage with it via Twitter, Facebook and Instagram.

This article can be the guideline for how to set the social media policy in step by step and the attention of creating the policy. It included how to decide the good policy, content of the policy are suitable for audience. What things need to pay attention is important for setting the policy efficiently. In addition, links of the social media policy examples are provided.

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