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Social Media Trends for 2015 Pullquote: "While other trends-like real-time content creation and "social" wearables--will accompany this shift, the year of social business will be exemplified by: the rise of branded communities, the fall of haphazard Facebook and Twitter strategies, and the coming of age of comprehensive social business solutions.

How many of these would you agree with?

Indeed Google+ isn't something I have gravitated toward - it will be interesting to see if Google evolves it or replaces with a something totally new. Quite frankly I don't have many friends who use it so it has been somewhat redundant. As far as Google Wallet I'm sitting back to see if it would be of any real benefit. I suppose my key concerns would be security firstly and secondly vendors which accept it. Here is an interesting article that I refer to as TechCarrotDangling! http://arstechnica.com/business/2014/11/psa-google-wallet-is-giving-away-200000-to-attract-new-users/ Smart watches are definitely an area of keen interest for me. I currently own a Sony Smartwatch 1 and I find it pretty useful when I"m out and about. I keep up to date with all my social media alerts as well news and it's also a great way to never miss an important call. My husband who is an extremely serious technophile has two a Pebble and Sony Smartwatch 2. I can see this technology really starting to take off in the very near future and the types of functions and uses will only improve and diversify. As far as advertising is concerned any business that wants to thrive and not be relegated to the obsolete and irrelevant bin needs to actively get on board with targeted social media advertising. It is really is a sink or swim scenario. However, platforms such as FB , if I'm wearing my "consumer hat", are really annoying and sometimes even infuriating - from a marketing perspective though it is innovative in that it targets your interests and plays on your wants and desires. I suspect that business and various organisations need to determine and utilise ways to market themselves without it turning consumers off. There is a fine line between intrusion and ingenious use of the old 5 Ps of marketing!

1. Google+ isn't dead yet, however, the one before it, Google Wave is dead, but it influenced many other collaboration to think of digital whiteboards to share thoughts and video. I use Moxtra's one. I use Google+ sparing, say when Mashable want to collaborate a document to the White House or a twitter user holding talk about the future of code, and so on. 2. Mobile payment is there and not quite there. At the moment, people put stickers on the back of their mobile phone and tap on PayPass machines. 3. Smartwatches, ahh, another thing to charge up at night. Good but bulky. 4. I can live with social media advertising, it isn't too annoying and some of them are quite clever. It is not different to advertisement in Freemium games, really. Ignore and tap selectively. 5. Accessible analytics. Oh la la. This would be so handy to so many people, especially I. I can use it to plan my delivery better and work my weak spots on SNS.

"Teens are among the leaders of Internet trends. The world is advancing so quickly that many of today's teens will find future careers in technologies that haven't been invented yet. Through the Think Time videos, you'll see why it's time for them to become more cyber savvy."

"The NMC Horizon Report: 2014 Library Edition, examines key trends, significant challenges, and emerging technologies for their potential impact on academic and research libraries worldwide. Following the publication of the report, the New Media Consortium hosted a virtual symposium on The Future of Libraries which includes 4 videos on the following topics: Emphasis on mobile Content management & technical infrastructure Increasing access & discovery opportunities Rethinking roles & relationships of librarians"

Are teens totally over Facebook? Or are they using it even more than ever? Recent reports go back and forth on teens' favorite digital hangout, but the fact is that the days of a one-stop shop for all social-networking needs are over. Instead, teens are dividing their attention between an array of apps and tools that let them write, share, video-chat, and even shop for the latest trends

One industry that can do really well on Instagram, but that often struggles with Instagram, is the non-profit sector. These organizations are typically ripe with content to share but either don't know how to go about sharing it or worry about how much to share.

Interesting new trend emerging

Lazin-Ryder makes some good points for deleting his tweets. thanks for the interesting read

We often write about things you should include in your social media strategy: tips, tricks, hacks, trends, and other topics that anyone working in social media should know. But what about the things you shouldn't do? Many common tactics are ineffective at best, and can be damaging to your brand at their worst.

Infographic on statistics and trends

There's no question that Facebook is the world's biggest social network and will probably continue to be for some time. But the way we use Facebook is changing: gradually, it's becoming a far more passive hub for our online social interactions.

interesting to see that snapchat is now the most used. I can remember when it was myspace... trending platforms.