Wind forward 10 years, and a lot of those same companies are now struggling with the next generation of online interaction, Social Media. That's Facebook, Twitter, blogs, forums, the lot. And if they don't have a properly planned strategy to interact with the promptness and openness that people expect, there can be trouble.

My boyfriend works for Comedy Central and he helped with rebranding. I was very interested in how they came up with a logo that looked just like the copyright logo. It wasn't a coincidence. Comedy Central held a small press conference to herald its new clean, minimal logo: a small "c" enveloped in another larger, backwards "c" with the word "central," inverted. If it looks kind of like an "@" symbol, that's on purpose, says the network, which just released new iPad apps for The Daily Show with Jon Stewart and "America's most horrific web videos" series Tosh.0.

The Rupert Murdoch-owned News of the World is ceasing publication. News Corp. announced Thursday that the final issue of Britain's best-selling tabloid will be Sunday. The paper is accused of hacking into the cell phone messages of victims ranging from a missing schoolgirl to grieving families, royals and politicians in a quest for headlines.

This article seems to fit in with what we are discussing this week. A closed-circuit television (CCTV) video that shows an extremely drunk man staggering home through the streets of London has taken the web by storm this week (you can watch it below). Although it's primarily entertaining because of its sheer shock value, it also serves to illustrate the surprising -- and, to many, alarming -- extent of video surveillance in the U.K.

I loved this article!

Pope Benedict XVI made history today when he tweeted for the first time. Benedict's tweet read: "Dear Friends, I just launched News.va Praised be our Lord Jesus Christ! With my prayers and blessings, Benedictus XVI".

Posted: Monday, June 27, 2011 10:00 am | Updated: 10:50 am, Mon Jun 27, 2011. By EMILY DUPUIS / Sun Staff Writer The Westerly Sun | WESTERLY - Some local families will be receiving much-needed computers, thanks to teens studying computer repair at Westerly High School.

Why I posted this: The site, which will combine social networking elements with an immersive game-like world, will fully open in October, but a lucky few will be allowed to pre-register before anyone else.

A friend of mine fowarded me this article. What is interesting is what Dr. Bidwell says about the impact of digitization and ereaders. The impact of digitization: That's a vexing question and has all sorts of implications for our profession. Digitizing early books is a major achievement. Some people wonder whether we're digitizing ourselves out of a job. I don't think so. It is marvelous to have digital versions of an early book on the Web, but there's nothing like the multiple examination of early books to see how it was produced and received. What about e-readers? You're talking to a curator of printed books. I have nothing against readers. I like to read the printed book.

Article basically speaks for itself! GO NYPL!

Someone I know just asked me to sign up for a Pinterest account. Anyone ever hear of it before? According to the site, "Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests." I think I'll give it a go.

This is something I am interested in...especially since last year when I had a online identity "breach"!

I thought about giving my cats their own FB page, but if they got more friends than me I would be very disturbed by that!

And...that dog has WAY more Facebooks friends than me...sigh. But, I am okay with that. At least he's doing something great. :o)

(Okay, I have been trying to post this for about an hour now! I keep getting an error message!) Well, this video talks of social media burnout...and at this very moment, I have it! I am over and done with it...Unless this posts...then I will give it another chance.

When I saw this story on Perez Hilton the other day (don't judge), I was like Delta is gonna hear about this! And, so they did.

Okay, this might be taking social media to a whole new level...and I'm not sure it's such a good thing. If she read any of the posts from this class, she probably should have stopped at 150.

Well...it was ALL a hoax! I should've know! http://www.cbsnews.com/8301-501465_162-20070194-501465.html

This is a few years old, but still makes me chuckle. Just an FYI: It's sorta NSFW...lewd words and such.

Another product of social media - insta-internet star! BTW, Rebecca's Black's video is now up to over 159 million views and the song was covered on Glee!

I have now become fascinated with how celebrities use social media. As with anything, they aren't like us and really have to take some sort of precautions when posting tweets and photos...Well, they should anyway...I'm looking at you Courteney Love! Seriously though, there is now an actual business called WhoSay that helps celebrities control their online images. The article says, "A company called WhoSay - a little-known start-up with a clientele that is anything but little known - offers similar services, but grants ownership of the images to the stars themselves." It's another interesting facet of how social media is changing even the way celebrities must handle their image. Operating in "stealth mode" since last year, WhoSay runs from the Los Angeles office building of the Creative Artists Agency, which represents a Rolodex of household names, including Mr. Hanks. His WhoSay site includes "copyright Tom Hanks" branding and a stack of fine print at the bottom asserting his legal ownership of all content, placed against warnings of "fines and imprisonment" for improper use.

I am a big pop music/culture nut. Always have been...probably always will be. So, when I really started thinking about social media and all its uses, I began to wonder...who out there uses social media to it's fullest potential. The answer was obvious. Lady Gaga! When I did a quick search on Lady Gaga and social media, I got a lot of hits. But I wasn't surprised. She is the master when it comes to sites like Facebook and Twitter. Yes, she is out there wearing meat dresses and making fun songs, but it's her presence on social networking sites that I feel has really catapulted her to super stardom. What do you all think?

Here's a little video about Lady Gaga's online presence: http://www.youtube.com/watch?v=GMz7go8_ywA

I am sure it is more her "team" then her herself. But, still...it's rather impressive.