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Hmmm...Interesting thought. With the popularity of twitter and facebook, perhaps this is a reality.

I studied mass communication in college and several of my classmates are now "Community Managers" at nonprofits, consulting firms and corporations alike. Essentially they are the social media marketers, but have roles that also include public relations and community building. I think considering our own MLIS program's recent (last year?) addition of a social media concentration, KeithK's comment on the blog entry comes to life: "There are several important concepts to consider in the participatory culture of social media that extend far beyond marketing. The potential for community engagement, for developing an active learning community through the use of social media is one good reason. Understanding the dynamics of social capital with respect to creating community is another. These are things that need to be analyzed through research and reflection, not just use." Social media as a source to recontextualize our information resources through collaboration, folksonomies and other community-building and -based activities is pretty exciting. I don't know that a social media librarian is specifically needed, but it is something that could be incorporated into an instructional or educational technology librarian's role in academia.

You know, our library has a Facebook account, but I don't think we ever really do anything with it. There's a lot of potential there, as this article points out.

love common craft videos...this one breaks down the concept of social media, explained using the metaphor of ice cream. both helpful & delicious. so social media is always interactive, while digital media doesn't necessarily have user-generated content? trying to get my definitions set as i do more searching...

It does get a little confusing and this was a great way to simplify social media tools!

I definitely have to agree with the way common craft breaks down concepts and makes it understandable for the average Joe. When I'm trying to figure new techie things out or I'm trying to explain it to others, I often refer to this type of tool.

I am a big pop music/culture nut. Always have been...probably always will be. So, when I really started thinking about social media and all its uses, I began to wonder...who out there uses social media to it's fullest potential. The answer was obvious. Lady Gaga! When I did a quick search on Lady Gaga and social media, I got a lot of hits. But I wasn't surprised. She is the master when it comes to sites like Facebook and Twitter. Yes, she is out there wearing meat dresses and making fun songs, but it's her presence on social networking sites that I feel has really catapulted her to super stardom. What do you all think?

hmm. is it gaga or her p/r team creating the image? Is her voice really hers? How do we know?

I am sure it is more her "team" then her herself. But, still...it's rather impressive.

Found this wiki - the point of it is to "build a 'best of the web' reading / watching list for school leadership regarding using social media for school advancement. Rather than talk about how great social media is we're using social media to build this reading list." It's got a TON of information in a useful format. Check it out.

Does "social media" need rebranding, and if so, should it be split from "web 2.0" in general?

The term "modern communications infrastructure" is GREAT, especially when thinking about how to get people who are less likely to be using the stuff on their own to adopt new media techniques.

written in 2010, this author predicted popular trends for social media use in libraries in 2011. seems like the first (mobile apps) is accurate. also-twitter, google apps, and teaching social media

Always fun to watch even if you've seen it before. The first time I saw this was at a SLA event on social media last fall - even though it wasn't that long ago, it's surprising to me that in that time social media has pervaded our lives even more. The speaker at that event was making the case for social media, whereas now, I'd think the expectation from SLA participants would be, how can we make the most of social media.

This is an interesting article which highlights how large companies failed in the social media world. Because Web 2.0 is a fairly new concept, there are new "rules" for businesses to follow, or they may face damaging results.

I think part of it is that the mistakes are made more glaring because they spread so quickly. That Motrin campaign might not have caused such as backlash if it appeared in women's magazines - even though it might have angered the moms, the response isn't as instantaneous and it doesn't build momentum in quite the same way. This was an excellent collection of articles, in my opinion, from the Economist last year. Most of the pieces came down on the side of social media as an opportunity, but it did talk a little about the loss of control, and worry about unforseen instances like the Domino employees. http://www.economist.com/node/15351002

I can't believe we're fourth on the list of facebook "hours." I would have definitely thought Americans were first!

Becoming friends with your car and making new friends through your car's social network. Interesting where social media is starting to go.

Interesting, it changes the whole meaning of the word "friends."

Great. First, my cat got more "friends" than me on Petbook and now there is a chance my car will get more "friends" than me too?!?! Why bother social networking anymore? It's not good for the ego.

I like this whole (relatively new) blog, written by a graduate student whose academic focus is on social media and traditional news media, and how the this sharing of information affects the media channels and the audience. He's got another post about the digital divide, but I couldn't pass up Mr. Splashy Pants.

I love that example. This is a worry/conversation we have all the time with your clients about loss of control with social media but what a great outcome in this instance.

I like that we pick up a lot of good terms and concepts from such blogs. One of his posts using the term "media convergence." That's a good one to add to the list.

Maybe not directly related to SI, but it is worth questioning how technology is changing the role of libraries through a different lens than is normal for SCILS. Should librarians encourage social media for children (say, under 14?)... alternatively, how is social media forcibly reshaping libraries?

When I saw this story on Perez Hilton the other day (don't judge), I was like Delta is gonna hear about this! And, so they did.

These are the changes I like to see in regards to social media; it is much more powerful than what someone is having for dinner :)

I actually just finished a meeting with a first year teacher in Philadelphia who also found Facebook to be an important tool in her professional development. It worked as an outlet to share ideas and push one-anothers thinking

I agree that social media can be a very powerful force for teachers as a teaching tool that crossing all types of boundaries. It really all depends on how teachers use these resources. I'm particularly interested in policies that school districts come up with in terms of regulating how teachers use facebook versus their right to free speech.

Two examples of using social media in the classroom. It basically comes down to this quote at the end of the article - "The bottom line is this: Anyone can be involved in solving the problems of our era. With 21st century tools, a small group of students can stand up to the devastation of nature, and a small group of teachers can be strengthened by the shared opinions of a larger group and take a stand against the devastation of certain policies that may control our practice."

Interesting tips for social media users that go well with the NPR recording on how employers really have more power to fire people than I originally thought. This may be a must read for teens/college students in regards to new jobs and social media.

I always liked this article when I was linked to it some time ago. The author succinctly describes why so many people get very excited about social media but end up doing some very not smart things with that technology. This particular author is a little snarky but I think he gets to the point about how we need to present ourselves on the Internet, rather than just putting ourselves out there "as is."

I make it my personal obsession to erase as much of my online presence as possible.

@Daniel, for any reason in particular?

I came across blip.tv while working on a project for Principles of Searching last fall. The link above, (Social Buzz t.v.) is an example of a program related to our social informatics topic. While the commercial cans be a little annoying and quality of production can vary greatly, I have found some really good videos here. Here's an episode from a different program that I came across that discusses one of my pet peeves...iphone dinner table etiquette. (It's also kind of funny!) http://blip.tv/captureyourflag/social-media-dinner-table-etiquette-caroline-giegerich-8-27-09-chapter-12-2698172

:) How sad that we feel so connected that we can't get through a dinner with face to face interaction without constantly checking our emails, facebook, etc. Sometimes I look at families at dinner and laugh because they all have their ipods and phones out, and they're not even talking to each other.

I find it amazing that people can't get through A MOVIE without taking out their phones to see if anyone emailed, texted or called. Crazy!

A paper on smart mobs (a group centered around an online social network, unified by a cause or goal, who have a time frame to accomplish said goal) and social capital and authority gets established and transferred

News Corp bought Myspace for $580 million only 6 years ago. They turned around and sold it to another company for $35 million, Specific Media. Justin Timberlake, who also now owns part of Myspace, is part of an attempted revitalization of the networking site. Another interesting note from the article--News Corp offered Myspace back to Tom and he turned them down.

Makes you wonder about the social media bubble or was it strategic errors when NewsCorp purchased MySpace and they concentrated less on the technology and more on generating revenue which didn't work out too well. They went from something like 70 % share of social media to 1/3 in about two years. At least SM didn't overpay.

another way to use social media: social networks as support groups. this article describes the author's attempts to quit smoking, and how she used twitter to hold herself accountable and receive praise from followers, which motivated her.

Part of me completely understand the solidarity and support that social media can offer- the other part of me still finds it extremely odd. I'm still trying to put my finger on what exactly makes me think that using Twitter and Facebook to update and get support is strange. Perhaps its just a persona; preference for live interactions...

I see this as a very productive use of twitter.