How Facebook Can Put Google Out of Business - 4 views
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amanda brennan on 08 Jun 11Why Google should be afraid of Facebook -- what I really got out of this article was that Google guesses what people like / want / need based on what they search -- Facebook knows because the user enters it, from people posting on each other's pages to what "like" buttons they click (making interests pages instead of just search terms was a huge change since now companies that own a product people like can now interact with their users on a way more personal basis.)
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Maggie Murphy on 08 Jun 11This is really interesting on its own, but more so considering the covert negative PR campaign Facebook ran against Google recently: http://www.wired.com/epicenter/2011/05/facebook-google-smear/
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tomdiscepola on 09 Jun 11I particularly like the dead sea scrolls metaphor. Google, the archaeologists, have done well to index what has been produced and stored online; but social media act like the forces of a rapidly changing environment, rendering what has been produced and indexed things of the past - fossils, as it were. Drawing from Amanda's summary, Google does well to present documents of possible interest, but social media do much better to record users' interaction with them.
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michelleamills on 09 Jun 11I'm not sure about this either, Amanda, Isn't the internet big enough for both types of companies (and many more).
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amanda brennan on 09 Jun 11The internet is big enough for all sorts of companies, but in a competition to figure out your customer base as quickly and as detailed as possible, Facebook definitely has an edge that Google is lacking right now. Well, outside of scanning your Gmail for keywords to apply to the ads they show you...haha