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Corinna Sherman

A special report on managing information: A different game | The Economist - 0 views

  • Analytics—performing statistical operations for forecasting or uncovering correlations such as between Pop-Tarts and hurricanes—can have a big pay-off. In Britain the Royal Shakespeare Company (RSC) sifted through seven years of sales data for a marketing campaign that increased regular visitors by 70%. By examining more than 2m transaction records, the RSC discovered a lot more about its best customers: not just income, but things like occupation and family status, which allowed it to target its marketing more precisely. That was of crucial importance, says the RSC’s Mary Butlin, because it substantially boosted membership as well as fund-raising revenue.
  • Most CIOs admit that their data are of poor quality. In a study by IBM half the managers quizzed did not trust the information on which they had to base decisions. Many say that the technology meant to make sense of it often just produces more data. Instead of finding a needle in the haystack, they are making more hay
  • Many new business insights come from “dead data”: stored information about past transactions that are examined to reveal hidden correlations. But now companies are increasingly moving to analysing real-time information flows.
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  • A free programming language called R lets companies examine and present big data sets, and free software called Hadoop now allows ordinary PCs to analyse huge quantities of data that previously required a supercomputer. It does this by parcelling out the tasks to numerous computers at once. This saves time and money. For example, the New York Times a few years ago used cloud computing and Hadoop to convert over 400,000 scanned images from its archives, from 1851 to 1922. By harnessing the power of hundreds of computers, it was able to do the job in 36 hours.
  • Capturing such data enables firms to act before a breakdown.
  • With real-time images we can make changes quicker,
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    "Analytics-performing statistical operations for forecasting or uncovering correlations such as between Pop-Tarts and hurricanes-can have a big pay-off. In Britain the Royal Shakespeare Company (RSC) sifted through seven years of sales data for a marketing campaign that increased regular visitors by 70%. By examining more than 2m transaction records, the RSC discovered a lot more about its best customers: not just income, but things like occupation and family status, which allowed it to target its marketing more precisely. That was of crucial importance, says the RSC's Mary Butlin, because it substantially boosted membership as well as fund-raising revenue."
Corinna Sherman

What Consumers Will Pay for Online [STATS] - 2 views

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    "Nielsen also found that "nearly eight out of every ten (79%) would no longer use a web site that charges them, presuming they can find the same information at no cost." In other words, unless your organization breaks lots of exclusive and important stories, charging for content will be a major uphill battle."
Corinna Sherman

A special report on managing information: Show me | The Economist - 1 views

  • Soon after President Obama’s inauguration a word cloud with a graphical-semiotic representation of his 21-minute speech appeared on the web. The three most common words were nation, America and people. His predecessor’s had been freedom, America and liberty. Abraham Lincoln had majored on war, God and offence. The technique has a utility beyond identifying themes. Social-networking sites let users “tag” pages and images with words describing the content. The terms displayed in a “tag cloud” are links that will bring up a list of the related content.
    • Corinna Sherman
       
      tagging to identify themes and link to related content
Corinna Sherman

A special report on managing information: All too much | The Economist - 0 views

  • Only 5% of the information that is created is “structured”, meaning it comes in a standard format of words or numbers that can be read by computers. The rest are things like photos and phone calls which are less easily retrievable and usable. But this is changing as content on the web is increasingly “tagged”, and facial-recognition and voice-recognition software can identify people and words in digital files.
    • Corinna Sherman
       
      trend of tagging content to increase its utility to humans
  • However, the amount of reading people do, previously in decline because of television, has almost tripled since 1980, thanks to all that text on the internet. In the past information consumption was largely passive, leaving aside the telephone. Today half of all bytes are received interactively, according to the UCSD
Kelly Nash

A Model of Mobile Community: Designing User Interfaces to Support Group Interaction - 0 views

  • Now the role of mobile phones is expanding to support forming and maintaining “community”—both geographic based communities and communities based on diverse cultural interests—creating new ways for people to connect and communicate.
  • Today anyone working in the converging worlds of communications, media, and technology knows that communities are perhaps the most influential factor and value-added service in the emerging market,
  • they will expect applications to be aware of users’ context—both their physical environment as well as their virtual environment: their location, the tasks in which they are engaged, the information they are browsing, the people with whom they are interacting, and the history of each.
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  • These contextual elements (location, task, domain, contacts, and history) may combine to “trigger” realization of both individual and group goals.
  • the mobile community model encompasses two varieties: those centered on relationships and those centered on tasks.
  • the communities are established between business partners, between businesses and their customers, between different groups of customers within companies, and between individuals and groups devoted to particular topics.
  • Communication within a community is not limited to the explicit dialogue between members; rather it must also expand to include delivery of tacit knowledge in a broad sense, including sharing events, emotions, and experiences across time and place, which bring closer relationships and increased trust
  • Ultimately, all characteristics, including environment, people, objects, and processes, should be considered when tailoring a UI to the specific needs of a community.
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    A must read.
Kelly Nash

Social Media & Mobile Internet Use Among Teens and Young Adults - Pew Research Center - 1 views

  • Our survey of teens also tracked some core internet activities by those ages 12-17 and found:
  • 62% of online teens get news about current events and politics online.
Corinna Sherman

Center for Science in the Public Interest - 0 views

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    The Center for Science in the Public Interest (CSPI) is a consumer advocacy organization whose twin missions are to conduct innovative research and advocacy programs in health and nutrition, and to provide consumers with current, useful information about their health and well-being.
Corinna Sherman

Ex-Judge Michael Corriero Tries to Keep Qing Hong Wu in U.S. - NYTimes.com - 0 views

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    This story is an example of how journalism can bring stories to light that otherwise would be lost in anonymity, prompt discussion, enlist help for disadvantaged persons, and possibly even trigger policy change.
Corinna Sherman

How the Next Kindle Could Save the Newspaper Business | Epicenter | Wired.com - 0 views

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    Scaling in journalism could be the next sustainable business model; utilizing e-readers is seen as a promising option for scaling.
Corinna Sherman

BBC News - Pirate boss to make the web pay - 1 views

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    Members will pay a fixed fee to access web content; monthly subscription is spread amongst sites based on the number of clicks from each user. "Share money and content."
Chelsey Delaney

Facebook on Google Buzz: How Well Does That Friendship Model Work? - 1 views

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    Buzz's asymetrical friend model based on most frequent contacts in Gmail-not necessarily user-approved connections. Problematic?
Chelsey Delaney

Google Buzz Warning: Force Feeding Users Can Result In Vomiting - 3 views

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    Social networking add-ins would be better served starting as independent sites, allowing users to choose to join, and then later integrating into an existing service already being utilized.
Corinna Sherman

Despite Social Media Tools, Face-To-Face Interaction in Organizations Has Remained the ... - 0 views

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    "Remember the power of face-to-face communication and its appeal to our audiences."
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