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Scaling in journalism could be the next sustainable business model; utilizing e-readers is seen as a promising option for scaling.

"...a new study that actually looked an exposure to differing points of view in various forms of media, and in real-world encounters. It turns out that the web, at least according to this study, actually reduces the echo-chamber effect, compared to real-world civic space. People who spend a lot of time on political sites are far more likely to encounter diverse perspectives than people who hang out with their friends and colleagues at the bar or the watercooler. As Brooks described it, "This study suggests that Internet users are a bunch of ideological Jack Kerouacs. They're not burrowing down into comforting nests. They're cruising far and wide looking for adventure, information, combat and arousal." "