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Whether for promotional or ecommerce purposes, if you are going to have a website, you better make it good. Unfortunately, the presentation quality of your website is worth nothing to you if the website itself has no visibility. The number of websites on the Internet is growing all the time.

An effective online marketing strategy is all about including elements that can help you reach your targeted audience and build a real-time customer-supplier relationship.

The use of the internet isn't just limited to browsing the web for content. But it's also used for business and finding the information you need. The use of search engines has been ever popular among a large section of users. But how many people have actually heard of another service as effective as search engines?

Are you considering using SEO or PPC strategy to on-line promotion of your business? Are you insecure which method is best for you? If you're ever had to promote your business on-line, you've possibly struggled with the following question: which strategy is more effective - pay per click (PPC) or search engine optimization (SEO)?

It's quite amazing how the internet is able to surprise us with the little tricks it pulls on us, and Google is no different. I have to admit I have used Google for more than just looking up the best recipe for dinner. Google has helped me bring out the more outspoken part of me through Twitter or YouTube, direct me to the nearest pizza place, and basically organized my life. It has been my savior for all the crazy stupid questions that popped in my head but was too afraid to ask out loud. But aside from being beyond helpful, Google has a wacky side too. And I learned this through some social media marketing stuff on Facebook.

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Unlike other online marketing channels, the placement of PPC ads on Google or other search engines offers the possibility of reaching a large target group.