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"Mike Gingerich co-founder TabSite.com // Blogger // Social Media Speaker Home About Blog Digital Marketing Podcast Facebook Posts Problems I Solve Podcast Hire Mike to Speak Contact You are here: Home / All Posts / Optimize YouTube Videos for SEO: A Quick Guide Optimize YouTube Videos for SEO: A Quick Guide AUGUST 19, 2014 BY MIKE GINGERICH 3 COMMENTS 2 inShare Why do some YouTube videos rank better in Google search results than others? Can my videos get more views and perform better in search rankings? How can I optimize YouTube videos for SEO (search engine optimization)? Can YouTube videos help drive more traffic to our business website? If you've ever pondered these questions, then this is the right post for you! In this post, I'll dive into a number of quick tips with real examples that make a big difference in how your videos perform.  Search Engine Optimization isn't just about your website!  It's about finding ways to drive traffic to your site and have multiple ways for business to appear in search results, all of which ultimately drive traffic to your site. Producing the video and uploading to YouTube is not the END!  The actual details you enter as you upload your video are HUGELY IMPORTANT to the ultimate success of your video! So many times I've seen people wonder "why didn't this great video get more views?"  Often the reason is not the video itself, but the YouTube data with it! Loading your video to YouTube is not the end.  Key components that make or break the value of the video in being an asset to your online marketing include: The video Title The video Description A valid link to related information on your website The video tags I'll dive into the particulars of how to optimize a YouTube video by showing you an example. YouTube Video EXAMPLE This is an example of a YouTube video that is not optimized.  It is missing key components that would help it be discovered on YouTube search as well as Google

The art of storytelling plays a major role in effective content marketing. Have you ever wondered why some advertisements left a deep impact on you? Or, is there any connection between your choice of a product and its advertisement? Every company is selling its products through storytelling, and we love stories, don't we? To understand the importance of storytelling, we don't have to dig so much into our past to understand the storytelling's powerful effects on a person's heart and mind. Just go back slightly in your past and remember how we used to ask to hear the same stories again and again from our parents in childhood.

Let's talk about how to gain likes and followers on your website/blog. Your site/blog gets more traffic than all of your social media profiles combined. Your visitors have made a decision to visit your site/blog - in contrast to randomly clicking on a social profile of yours.

Important tips to create a better digital marketing strategy and how do you use these strategies in your business.

How to Audit Existing Google Adwords Campaign, 

Not long ago, Google Adwords was the sole best digital advertising platform out there to get to potential audience quickly. But then Bing, Yahoo, Facebook and everybody jumped in to offer marvelous new similar offerings. The latest to join the bandwagon are Twitter and Instagram. Let's see how

It's quite amazing how the internet is able to surprise us with the little tricks it pulls on us, and Google is no different. I have to admit I have used Google for more than just looking up the best recipe for dinner. Google has helped me bring out the more outspoken part of me through Twitter or YouTube, direct me to the nearest pizza place, and basically organized my life. It has been my savior for all the crazy stupid questions that popped in my head but was too afraid to ask out loud. But aside from being beyond helpful, Google has a wacky side too. And I learned this through some social media marketing stuff on Facebook.

Robots.txt By default Search Engine Crawlers are made to crawl each and every page of the website. Crawlers will crawl each and every page and will submit it to index as per Search Engine Guidelines. But website may contain some confidential content that should not be shown to the user. Those confidential contents may be ... Read more

How do you get people to link back to your site? Well, other than great content, be sure to include plenty of linkable assets on your sites. Things like infographics, videos, lists, widgets and calculators work well.

Analytics is an amazing tool for businesses that are looking to effectively convert their audience insights into added value for their customers and/or potential customers. In effect, it plays a crucial role in customer acquisition, growth, and retention through the improvement of customer interaction.

With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google's search algorithm in the future?

Did you hear about twitter cards? Twitter cards can enrich your tweets incredibly. With you can attach images and videos to your tweets that drive more traffic to your blog. You can add in your WordPress blog simply adding a plugin and users who will tweet your site link will have a Card added to the tweet and twitter cards will visible to all of their followers.