Whether for promotional or ecommerce purposes, if you are going to have a website, you better make it good. Unfortunately, the presentation quality of your website is worth nothing to you if the website itself has no visibility. The number of websites on the Internet is growing all the time.

Mobile ad revenue passed $11 billion. Since 2011 there has been a 400% increase in mobile ad spend and it's expected to more than double by 2016.

Is there a relationship between low PPC daily budgets and low conversion rates? By having extremely low PPC daily budgets you will probably yield few if any conversions. What you actually need to do is increase your daily budget. Not sure how to adjust your daily budgets? Here is a video tutorial straight from Google:

In a match of SEO versus PPC, which one would win? Does it make a difference whether the results are organic or paid? Many studies say yes. So, should a company pay for the results they want, or should they go purely organic SEO? Or both? Here are the Pros and Cons of both.

Content Strategy for Enterprises does NOT come in a one size fits all package... Do you know what your ‪‎Enterprise‬ needs to establish a successful content strategy plan?

If you own a website, especially one that functions as a business, one of the most important things you may become interested and concerned with is your traffic. #Google #Analytics is virtually one of the top free tools that you can use to measure traffic to and around your website.

As the CEO of AXZM, Steve Floyd has worked hard to build the company he always wanted to work for. Founding AXZM in the spring of 2003, Steve has since grown his agency into one of the most recognized and trusted digital marketing boutiques in North Texas. Starting his career in the early 2000′s designing for print & web - later evolving into LAMP application development and over the last 5 years, Content Strategy, SEO & Inbound. Steve is also the founder / organizer of the Dallas Content Strategy Group and Co-Chair / Founder of SEMPO NTX.

Every PPC Advertising campaign has under-performing keywords which generally drag down the quality score average for the Ad Group. Here are some tips on "How to Improve Under Performing PPC Keywords".

Google and Bing use a rating called Quality Score (QS) which is assigned to different components of a Pay Per Click campaign, such as keywords, ads and ad groups. By improving your campaign's quality score you can expect to see reduced keyword bid prices while actually seeing your ads place on higher positions. Here's how it works.

It's no secret Microsoft wants in on the search market. Bing launched the website Scroogled.com as a direct attack but understanding the why of Bing taking more shots at Google is not hard, it's all about market share. The website points out that every product that shows up in search results is technically a paid ad, which Google has been open about. Of course, this means fewer products show up in overall search results, but the impact doesn't just stop there.

It's official! All the social media agencies can rejoice! Social media replaces SEO! News services across the web are reporting that Facebook, Twitter, Google+, LinkedIn activity now hold a dominate influence in SERP results. It will be a bitter pill for professional SEOs to swallow because it means they may be out of work for good.

Which is better? It depends on your goals, this article highlights the good and the bad of using both... hint hint, one still holds a greater ROI... Which one do you think it is?

Ultimately, understanding how to balance the implementation of SEO and social media is a key factor in finding success, regardless of the type of website or brand that is being promoted. Effective Internet marketing can be achieved only when a synergy between social media marketing and SEO is found and used properly to help attract the right audience.

How do you get people to link back to your site? Well, other than great content, be sure to include plenty of linkable assets on your sites. Things like infographics, videos, lists, widgets and calculators work well.

Online marketing for your small business allows you to focus your efforts on people who are already searching for products and services related to your business. To help you on your way, here are some of the most important tools and effective ways to create a successful advertising plan for the Internet.

Over the last few years, the marketing world has seen a change from traditional web ads to content marketing. The newer method is gaining acceptance as more and more marketers see the way it engages consumers.