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PPC metrics to measure the success of pay per click advertising for effectively optimizing campaign structure.

The most important part of a content marketing strategy is identifying and setting specific goals. Unless you know the purpose that your content is going to serve, it is just a random piece of information without much value. Just like setting targets for any other aspect of business, well-defined and measurable objectives are essential for judging the efficiency of your content.

"Mike Gingerich co-founder TabSite.com // Blogger // Social Media Speaker Home About Blog Digital Marketing Podcast Facebook Posts Problems I Solve Podcast Hire Mike to Speak Contact You are here: Home / All Posts / Optimize YouTube Videos for SEO: A Quick Guide Optimize YouTube Videos for SEO: A Quick Guide AUGUST 19, 2014 BY MIKE GINGERICH 3 COMMENTS 2 inShare Why do some YouTube videos rank better in Google search results than others? Can my videos get more views and perform better in search rankings? How can I optimize YouTube videos for SEO (search engine optimization)? Can YouTube videos help drive more traffic to our business website? If you've ever pondered these questions, then this is the right post for you! In this post, I'll dive into a number of quick tips with real examples that make a big difference in how your videos perform.  Search Engine Optimization isn't just about your website!  It's about finding ways to drive traffic to your site and have multiple ways for business to appear in search results, all of which ultimately drive traffic to your site. Producing the video and uploading to YouTube is not the END!  The actual details you enter as you upload your video are HUGELY IMPORTANT to the ultimate success of your video! So many times I've seen people wonder "why didn't this great video get more views?"  Often the reason is not the video itself, but the YouTube data with it! Loading your video to YouTube is not the end.  Key components that make or break the value of the video in being an asset to your online marketing include: The video Title The video Description A valid link to related information on your website The video tags I'll dive into the particulars of how to optimize a YouTube video by showing you an example. YouTube Video EXAMPLE This is an example of a YouTube video that is not optimized.  It is missing key components that would help it be discovered on YouTube search as well as Google

If you own a website, especially one that functions as a business, one of the most important things you may become interested and concerned with is your traffic. #Google #Analytics is virtually one of the top free tools that you can use to measure traffic to and around your website.